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Managing Small Business Growth by Balancing Big + Small
Growth presents a real challenge for many small businesses. As your organization grows, how do you avoid compromising the personality and characteristics that helped build your business in the first place?
Hello, Is Anybody Home?
I wonder how many companies simply ignore inquiries that arrive via the "info@companyname.com" in-box? In an era of technology and connectivity, there should be no excuse for your small business to miss the opportunity to serve a customer.

Other service promise Related Articles

WHERE DO I HANG MY HAT
There comes a terrifying point in the life of every company, when the necessity arises to craft a defintive brand statement. This involves visiting a kingdom of much mystery and misinformation, filled with mistaken ideas, outdated wisdom, presumption, principles vaguely understood. Most companies simply believe they’ve got to have a brand because everybody else has one, though what they stand for -or are prepared to succinctly promise- they cannot precisely say. Too often companies are forced to reconsider the brand promise only following bad news, such as after a hostile takeover, acquisition/merger, negative publicity or a disastrous quarterly report. The most advantageous moments to consider the essential brand promise are in actuality at start-up, launch, rebranding or repositioning.
Sales Success Tip-Make 2007 Your Best Yet
It is that time when many begin looking toward the new year for its promise and hope of success. Here's how to make it more promise than hope.
The True 4 P’s of B2B Marketing for CEOs
As a service company there is a need out there in the market for the offering you have. You must align your offering with that need to be in the game. But once you are in the game, relevance is what is going to win it for you. Achieving relevance over all comers in your customer’s eyes is going to come down to how well you have understood their need in the first place. So start here. Because if you don’t do a good job of understanding the customer’s need you quickly will fall down on your face when you try and make a unique promise that clearly demonstrates how you can service that need better than alternatives.
Go Get Your Goals in 2008
It's a new year and 2008 is going to bring you what you want, I promise. How can I make that promise? Because I promise you are more likely to stick to your resolutions WITH A LITTLE HELP FROM YOUR FRIENDS.

Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
Learn the Six Guaranteed Steps to Successful Website Development
Well I can tell you succeeding on the web is much easier than you would expect. This article will deliver on the promise made in the title and will teach you the six steps necessary to be successful online. Even better than delivering on the promise … I guarantee you it is much easier and more logical than you’ve ever believed. So, for all you 35+ geezers out there (me included), just follow the formula, take action, and you will be amazed at the results.
Guarantee Your Success As An Internet Marketer By Using An Article Writing Service
That’s quite a promise to make. No success is ever guaranteed and how could using an Article Writing Service be able to deliver that! It boils down to the basics of internet marketing. And it’s the basics that many people get wrong, mainly because they buy into the hype of the instant wealth stories that the scam artists sell you every day. Or at least they try and sell it to you.
So I Got Mad and Threw It Away!
Your clients and prospects have very short attention spans. They want what they want and they want it now. If you make them a promise (like offering a particular article on the cover of your magazine) you need to deliver on that promise quickly, or you risk losing their attention.

Are Your Client Delight Efforts Misplaced?
Doing an excellent job of delivering on a promise of standard, expected, and basic service, according to the article, is much better than trying to over-deliver. The reason: firms rarely can pull off the over the top, unbelievable and unexpected client service that delights. And, most companies lose clients by underperforming on the basic service tenants. So where should we concentrate our efforts?

How To Avoid Stress in Covenants & Conditions in Lease Agreements
When parties enter into a lease agreement there are generally numerous promises flowing from both the landlord and the tenant. For example, the lesser may promise to deliver possession on a certain date while the lessee may promise to pay $150 dollars as a cleaning deposit before the end of the first month of occupancy. There is one simple way to avoid possible conflict later on is discussed by this author.
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