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How thought leadership can turbo charge your brand
Thought leadership is an extremely powerful leadership tool for a company or one's own personal branding. But what does it require to become a thought leader?

Keeping Business Tax Records
The period of time a business must keep records and the types of records required varies according to the statutory requirements of the particular government or agency involved. The five main federal agencies are: Internal Revenue Service, US Department of Labor, Wage and Hour Division, Immigration and Naturalization, Social Security Administration, and Equal Employment Opportunity Commission. In addition, there may be selective state agencies that have their own particular requirements. However, the tendency is such that the federal agencies usually have more stringent requirements, so we will focus on them.

Be a Sales Rock Star: Something for Nothing
When was the last time you gave a client something for nothing? If such a generous thought hasn’t crossed your mind in a while, you may be missing out on an opportunity to do a good deed while staying on the person’s radar. The simple act of giving may even increase the value of your business. What’s even more amazing is that some of the most valuable gifts and services are intangible, so they won’t cost you a penny. Providing a small, added service at the right time will set you apart in your client’s mind.

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Franchising A Vehicle for Economic Empowerment
Globally, franchising is the most popular and the fastest growing business economic model. It assembles business relationships that allow people to share brand identification, a proven method of doing business and a successful marketing and distribution system. When most people think of a franchise, they think fast food. Franchising, however, long ago grew beyond the burger and fried-chicken shops. Today franchise concepts span over 70 different product and service sectors, including such businesses as auto-repair shops, children's art centers, fitness clubs, law & consulting practices, and many home based businesses. http://www.africabrokers.com

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.

Revenue
According to Paton and Littleon, "Revenue is the product of the entity which refers to the goods and services created during a specific time span by an enterprise."

How To Write For Search Engines
SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time.

Is Attention Span the Secret to Higher I.Q.?
Knowing Attention-Span strategies permit you to discover how to raise your IQ. Get In-the-flow and learn how to earn Peak Performances and Optimal Experiences.

Teflon v CrazyGlue
Want you brain to remember like you own a CrazyGlue long-term memory? Ace exams and win career promotions? Discover how the secret of enlarging your Attention-Span, and owning a how memory.

Communicate! Enough with the Sweet Talk!
Communication in any type of successful sales situation is a key component. If you can't communicate effectively, then it's likely the attention span of your prospect will wander.

What's Wrong With Classic? Acknowledging That New Isn't Always Better
As business owners, it is easy to fall prey to a culture with a short attention span. But change, simply for the sake of change, is never a good idea.

Is This Your Metaphor For Success?
New Research: double your learning and memory speed, while vastly improving your attention-span and concentration. Requires just 2 minutes daily to create a habit. Start now.

When Things Go Wrong in Your Business, React!
It’s inevitable that you’ll hit a glitch or two in your business’ life span. But how you react to it will be the linchpin for bouncing back to success. There is no rule in business that says you should be able to handle everything with grace. It’d be nice to be that way but if you’re not, don’t sweat it.

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