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The Importance of On Demand Customer Service
I am constantly amazed by the fact that some companies don’t bother to respond to website information requests…acknowledge voice mails…reply to emails, etc. It’s safe to say that being totally ignored represents the extreme end of the (bad) service spectrum and very few will argue that “indifference” is not a good customer service strategy. But what constitutes reasonable or excellent service in today’s marketplace? Are consumers more demanding today than in the past?

Other service spectrum Related Articles

Public Relations Possibilities – Selected Seminar and Conference Papers
Public Relations Possibilities – Selected Seminar and Conference Papers By Wole Adamolekun, Petroleum Products Pricing Regulatory Agency (PPPRA), Spectrum Books Limited, Spectrum House, Ring Road, PMB 5612, Ibadan, Nigeria, admin1@spectrumbooksonline.com, ISBN 9780295763, 192 pages, November 2005
Is A Small Business Franchise Opportunity For You?
Small business franchise opportunities are definitely not limited to food kiosks and carpet cleaning. There are literally hundreds of businesses franchised in the United States, ranging from automotive and children’s franchises to pet and travel service franchises. Whatever kind of business you might be looking for, the spectrum of choices is limited only by your imagination and level of determination.
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

The Importance of On Demand Customer Service
I am constantly amazed by the fact that some companies don’t bother to respond to website information requests…acknowledge voice mails…reply to emails, etc. It’s safe to say that being totally ignored represents the extreme end of the (bad) service spectrum and very few will argue that “indifference” is not a good customer service strategy. But what constitutes reasonable or excellent service in today’s marketplace? Are consumers more demanding today than in the past?
Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
Where Are You in Social Media Adoption Curve?
As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet.
Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Satellite Communication & Internet Access
Communication is an ever growing industry. With the broad spectrum use of satellites for the purposes of communication, internet access is able to be offered to customers in remote areas with no access to LAN type plugins sich as DSL, Cable, or Fios connections.

The Value Spectrum of Performance Management
The ‘Value Spectrum' is a term we use to describe how Managers and Executives should be positioning performance goals so that their employees can significantly improve organisation performance. The ‘Value Spectrum' is part of what an employee does that adds significant value to the organisation as opposed to doing things that need to be completed as part of their core duties. Core duties relate more to the position or job description document i.e. tasks the employee already executes to a high standard but which don't help transform the organisation as a whole.

Climb up the corporate ladder through blogging.
As per the current stats, businesses who do regular posting of blogs and visit them have tasted higher level of success. It not only provides different perspective about your business, but also widens your social spectrum. Look out for a professional Web Design Melbourne Company and foretaste the real difference today.

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