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Seven Words That Will Make Your Website Worth Viewing
What are the seven most important words associated with Web-marketing. I'll give you a hint: Search, Engine, and Optimization don't make the cut. So what words do make the list? What are the seven words that will make your website worth viewing?

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Lesson #5: Tend to Your Team to Create a Company of Giants
Every so often, Ogilvy would send each of his directors a set of Russian nesting dolls, where inside the largest doll would be a small one, and then a smaller one, and so on. In the smallest doll, he would place a piece of paper that read: “If we hire people who are smaller than we are, we will become a company of dwarfs. If we hire people who are larger than we are, we’ll become a company of giants.”

Presentation to the seven dwarfs
Every member of your audience is different. You can’t treat them the same and expect the same reaction from all of them. You must be prepared to connect on different levels and receive different reactions to your presentation. Consider this challenge. Imagine that you are presenting to the seven dwarfs. You might be tempted to think that they are all the same because they are all dwarfs and all working in the same industry. Think again. Consider these possible very different reactions to your presentation.
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