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Like this article? PLEASE +1 it! |  |
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shampoos Tagged Articles
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Lesson #2: Success Comes From Pursuing A Single-Purpose Goal
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| Sharp says he is often asked what his overall vision for the Four Seasons was when he first began pondering the idea in the late 1950s. “What was my grand dream?” he asks. “Well I can say with a great deal of certainty and truth that there was no vision, there was no grand dream. The fact is I was just trying to do one small hotel deal. One deal – not a company.” |
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Guerrilla Problem-Solving
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| Guerrillas know that it's easier to sell the solution to a problem than to sell a positive benefit. That's why they position themselves as problem-solvers. |
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Help Them Problem Solve
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| As you already know, people do not buy shampoo; they buy clean, great-looking hair. That means selling a benefit. A way that some shampoos have achieved profits is by reassuring people that the shampoo cleans hair, then stressing that it solves the problem of unmanageable hair -- a benefit and a solution to a problem. |
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Other shampoos Related Articles
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Help Them Problem Solve
| |
| As you already know, people do not buy shampoo; they buy clean, great-looking hair. That means selling a benefit. A way that some shampoos have achieved profits is by reassuring people that the shampoo cleans hair, then stressing that it solves the problem of unmanageable hair -- a benefit and a solution to a problem. |
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