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Save Money With Geo-Targeting
If you're a local business on a tight budget, you can save money on your advertising budget by targeting only specific locations with your AdWords campaigns.

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TIDE Series-Taking Shape
This week we've spent time working ont he next TIDE Innovation Series event which is slated for October 11th and will feature with the Chief Operating Officer of Nakumatt Holdings. When I look back at how TIDE came about and what it's becoming I can't help but be amazed, like a small seed that grows into a giant tree this event is beginning to take shape.

10 Steps to Getting Your Business in Shape for the New Year
Did you make a new years resolution that involves getting into shape? This is probably one of the most common areas in which people set their goals. Plans are often put together that will help them lose weight or stop smoking. As a business owner, you may also be thinking about getting your business in shape for the New Year?

I Am Iman, Fashion Legend
Supermodel IMAN needs no introduction. There's simply been so much written about her background, model career and marriage to Rock star/Musician David Bowie it would be repeating it heare would be redundant.IMAN has managed to brand her image and name as a fashion icon/legend. It is indeed why we chose to make her our feature during this month of the prestigious New York Fashion Week and to aptly title her feature as “I am Iman, Fashion Legend.” We caught up with the extremely busy Supermodel, albeit briefly, while she was in Canada shooting Project Runway Canada, a show she hosts, to gain a little more insight into her world, especially the Africa side of things.

Put the Competition in the Rear View Mirror
Competitive assessment is one of the most powerful tools we have in our quiver. Yet IMHO so few companies actually assess the competition in a way that works. We spend time evaluating our competitor's technology foundations, comparing feature against feature. We look for every detail that we can use to prove that our technology is far superior to that of others. Too bad that having the best technology doesn't mean you win....or that having the most features doesn't guarantee customer success. If the best technology won, then today's industry giants wouldn't be so, um, giant, now would they? Don't get me wrong. Understanding your competitor's technology and its capabilities is a worthwhile exercise. As long as you don't fall into the trap of defining your solutions based on their features - and become a follower.

Are You A Totally Depressed Entrepreneur? Work On These Three Daily Activities.
When I ask business owners how their business is doing, I get one of these answers: Business is going on well but I get too tired at the end of the day and feel depressed. My health is not in good shape and I am unable to devote much time to do my business. Do you fall in one of this category? If yes, then you might want to find out how you can do well in business and buzz with energy at the end of the day. To run a smooth and profitable business, YOU as a business owner must keep yourself in good shape. How can you do this? First, make it a priority to watch your energy pattern during the day. When you focus on watching your energy pattern and make a decision to do activities that decrease your distress, you feel better and buzz with energy.

Impact and Influence in Action – What Might be Possible?
To build and maintain impact and influence in negotiation and achieve a wise outcome it’s important to manage the levels of engagement. This means doing everything you can to ensure the conversation and interaction is about joint problem solving, not about fighting for domination. At some point in the discussions the conversation will move from divergent to convergent – from opening up and examining the issues towards closing down and reaching a solution or outcome. I teach negotiators, influencers and leaders to keep a diamond shape in mind (the shape you’d see on a playing card) and check from time to time where the conversation is and when it is time to make the “critical turn” and begin converging.

LEADER SALE COAT TO BUY NEW BOOK
Leader can certainly shape great life by reading books.

Small Business Jobs & Credit Act: What’s in it for Small Business?
On September 27th, President Obama signed into law, the much awaited Small Business Jobs & Credit Act. I’ve been surprised by how little most small business owners seem to know about the provisions of this law and what is in it for them. The most highly publicized feature of the bill is the $30 Billion dollar small business loan fund. For many or most small businesses, this may be the least relevant feature of the law. Other features of the law include tax breaks for small to medium sized businesses, tax incentives for equity investors in small businesses and some significant changes in SBA lending programs.

How Does A Call Center Utilize Call Forwarding
If you are using a telephone answering service, having a call forwarding feature activated on your phone lines is essential. The call forwarding feature allows you to automatically route calls going to your office to the call center who is knowlegable about your account and how to manage your calls.

How to Use Kindle Text to Speech Feature on Your PC
Kindle's Text to Speech feature is a great option for Kindle users. However, there are some limitations on this feature. As a perfect and better replacement on PC, Text to Speech software can help you to avoid those limitations, plus more voices, more controls and more features.

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