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Social Media Marketing…The Challenge of Herding Cats
Social media marketing, communications. Gawd it sounds like soooo much fun...so interesting...so challenging...so mano y mano! Too bad everyone thinks of it as just another marketing/advertising tool to push ideas, products at folks. That isn't what social media communications is all about. It's about the customer. So start with the one you've got. Work with him/her. Make them happy...very happy. Help them be your advocates, your promoters. They'll tell a few folks how good your company, products, services are and in "almost" no time word will spread round the globe. Get out there. Get your hands dirty. You can't herd cats. You can't herd consumers. Get in the saddle with the attitude you can and they'll turn on you. Show they why your product/service is so good. Show them how to install, troubleshoot, use it. Then ..
You say you want an evolution?
Executives from Coalmarch Productions LLC discuss the transformation of the Internet from a communications-driven platform to a content-driven platform and what this means to businesses on the Web seeking to maintain a competitive advantage.

Other share advice Related Articles

Good is the Enemy of Great
If I knew I was going to die by noon today, what advice on success and life would I share with readers?

Ten Rules for Being a Good Conference Panelist
Having moderated many conference panels, and participated on many more of same -- and suffered through even more as an audience member -- I've decided to share some words of advice, even if it's mostly intended to give me something to point panelists to the next time I'm a moderator.

Clearing Up The Myths About Seeking Advice and Help, According To Your Strategic Thinking Business Coach
How do you feel about asking for advice and for some form of help from others? Do you always resist asking, or do you resist until it is a last resort? Why do people delay making a justified and valid request for advice and help until they become desperate and in a state of panic? I continue to be amazed at the amount of misinformation and the number of myths that exist about asking for advice and help. During my entire career, I have heard business owners, senior executives and not-for-profit board members and executive directors utter “mythical” statements about seeking advice and help. And I have observed that these same people truly believe that these myths are reality. Here are the 5 biggest myths and some insights into what I believe are the 5 biggest “realities” of seeking advice and help from others.

Sales Secrets - The Best Advice
Some advice you receive naturally falls by the wayside. Some advice sticks to your ribs for a lifetime. See some of the advice that has made a difference.
How To Pitch Your Business
I recently put out a call for sources for my new Business With Passion TV series on “If I Can Help a Reporter Out...“. Because I received a wide range of responses, I thought I’d share some advice for how to pitch yourself (or your client) well.
The Balance Lady is out of Balance
Written as a New Years' Promise to Myself on January 2, 2009, I chose not to share my quandry until now. The death of my father in 2008 put my life so out of balance in a way that I never anticipated. It's a natural phase of life, but one that often clearly took me by surprise. Re-reading my thoughts now (end of April 2009) and ready to share my joys of new found balance, I can smile, take a deep breathe and know that "this too did pass". Time is a healer and so is a committment to to continually making balance a regular part of your life. Even the "Balance Lady" can be out of extremely out of balance! But listenng to my own advice, taking it step by step, going back to the basics, I too found my way back to balance. And now, I want to share those personal thoughts as 2008 came to pass and 2009 became my year of hope and promise.

Internet Businesses - The First Advice You Must Listen To Before Any Other
Advice is cheap and anybody can give advice. But there are some advice that is worth a minute or two or your time.
Giving Advice: Come again when you can't stay so long!
Whether you are the giver or receiver of advice, timing appears to be more critical than the truth; this is the principle behind the quote, "The truth out of season bears no fruit." Unfortunately, most of us didn't get the memo about how to tell advice time. I remember the first time I had to fly, I asked my cousin, an experienced flyer, for advice. He said, "Get a window seat because if it's your time to go, at least you will see it coming." His advice wasn't elegant or comforting, but I took it-and thousands of flown miles later, I still remember it as the ugly truth.

Pay No Attention To "Free Advice"
When you get inspired to take on something tough, you're bound to get free advice that you can't make it work. Generally, you should thank the advisor but ignore the advice. If everyone who'd ever been advised against a risky venture had heeded the free advice, nothing great would ever have been accomplished by the human race.

Franchising - Great Expectations
It is vitally important to seek advice when purchasing a franchised business. Do not try and go it alone. The cost associated with seeking advice will potentially save you money in the long term. Seek advice from experienced franchise advisers. Do not be nervous to ask about their experience in franchising.
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