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Are You as ‘Good as Your Word’?
Giving our word and standing by it and being steadfast and reliable in our affairs are measures by which we judge commitment and integrity. For this reason, agreements—both spoken and implied—should be given thoughtful and careful attention.

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When to Walk Away
Last month at TED2006 I had dinner with a leader of a major technology company, and we discussed the Big Task Summit my firm is hosting in April. On behalf of our clients Kaiser Permanente, Safeway, and Dupont, we’re inviting leaders from 30 other companies to share in some significant research focused on reducing corporate healthcare costs and increasing employee wellness funded by these companies. This executive suggested I invite one of her co-founders, saying,"He really does care about these issues."

Dinner at Ron's
I recently had the pleasure of participating in a dinner at Ron and Miri Gutman's home in San Francisco. Ron is the Founder & CEO of Wellsphere, and he and Miri were the perfect hosts. I had a BLAST cutting wood before the dinner. I went for a great run and came back to find a stack of wood, which Ron caught me chopping. It felt like when I was a kid and dad and I used to do it back home.

The Virtual Explosion: YouTube’s Success Soars Off the Charts
After that fateful dinner party, where Hurley and Chen wanted to create a simpler way to share their videos of the night, they immediately went to work creating the answer. “In February, we started developing the product,” says Hurley. “In May, we had our first public preview. And in December, we officially launched YouTube. By that time we were serving over three million videos a day.”

Always on (everybody markets)
I walked past a private dinner being given at a restaurant in New York last night. Perhaps forty people, listening to an after-dinner speaker.

Marketing Benefits vs. Features: Will it make me late for dinner?
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers

How to produce an Enewsletter that gets read
We thought we would share our tips on what makes a great enewsletter. Enewsletters improve communication channels with clients, share good news stories, share expertise through tips and also assists in building a database of potential clients. Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services.

And the Winner is...
Probably not the consumer but is the balance tilting? I had the pleasure this month of attending the PLC Awards dinner at the Grosvenor House Hotel. The categories of award included Best Performing Share, Best Performing Smaller Company Fund, and Company of the Year. Funnily enough there was no award for most cost effective fundraising/acquisition of the year; that's possibly not something that the City would wish to celebrate.

Excel in Customer Service. Do you Want to Keep or MAKE History?
Recently I had the opportunity to stay a few days in Philadelphia. While there, a group of us decided to have dinner at a unique, historical, tavern. The atmosphere was haunted by the steps of George Washington as his group sauntered outside after dinner while the band set up to play at the ball celebrating the signing of the Declaration of Independence. Everything surrounding us had been replicated in great detail. Time was even taken to create period costumes for our "servers" of the meal. They were intent on keeping history. We were so excited and awed to be able to mingle and chat in such an inspiring room---and then came the "yesbuts".

You Have the Right to...Ask for Help!
You Have the Right to...Ask for Help! In my seminars I often tease that some women believe they were born with a tattoo that says, "I can do it all"...or "I must do it all." I then ask for someone to show me that tattoo. Although we all laugh, it's not a laughing matter. The sad fact is that 67 percent of working mothers in America come home and make dinner all by themselves. Worse yet, 72 percent of them clean up after dinner, again all by themselves. Let's look at the younger generation. My children have known since they were small that there's no such thing as the "Kitchen Fairy." Food doesn't magically

Monthly Dinner With My Brother
Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on “How To Be A CEO.” Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice – I don’t think I’d been there in a decade – and it was surprisingly good), a great talk, and dynamite brother hang out time.

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