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Start Blowing Your Own Horn!
Training organizations aren't always valued as highly as they should be. Self promote. Blow your own horn.

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Publicity From Thin Air
What do top publicists do to get news coverage for clients whohave no news to share?They create opportunities for publicity from thin air. A goodpublicist can quite literally invent a story that the news mediawill eat up. And, best of all, they’re usually stories that canbe presented with little or no adjustment year after yea

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.

Bad News Doesn't Improve with Age
Got bad news to deliver? Start talking! It’s almost impossible for a leader to over-communicate during such difficult times as impending layoffs, leadership shakeups, news-breaking scandals, and mergers and acquisitions. This article provides a cautionary tale of waiting too long to share bad news.

Life can be good after getting laid off
You received a pink slip today. After your recover from shock, you feel shame and embarrassment. You are in denial and disbelief. You feel abandoned and overwhelmed and do not want to share this information with loved ones. You rush to the safety of home and have more shameful feelings. You want to crawl in a hole and cover yourself. You finally share the news with your family and they are surprised and disappointed, as well.

Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

Three secrets of how to use press releases to promote your business or web site.
News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

How to produce an Enewsletter that gets read
We thought we would share our tips on what makes a great enewsletter. Enewsletters improve communication channels with clients, share good news stories, share expertise through tips and also assists in building a database of potential clients. Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.

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