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Marketing Your Marketing
Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting.
Guerrilla Timing
If your marketing is right, but your timing is wrong, watch out. Even the best-laid plans go awry when the timing is off. Here's how to prevent that.

Super Bowl Ads Super Marketing or Super Waste of $
it was fun to watch the advertisements. I watched the ads not from a football fan or TV viewer’s perspective, but from a marketing perspective. My goal was to figure out if each ad was a super ad or a super waste of money.

Complete Sales Freedom in Two Years or Less
Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.

Other share of mind Related Articles

How Telephone Technique Can Win
Let’s talk about telephone technique. Having run five workshops on this subject over the last three weeks, the key points are on my mind so I thought I'd share some of them with you.
How the Mind Works: Understanding Your Mental Software
The complexities of the mind have left thinkers, scholars and philosophers baffled for a millennia. For the past two hundred years the field of psychology has sought to understand why we are the way we are but reviled little as to how the mind works. The latest advances in psychology, cognitive science and neuro science have lead to new models and a whole new science of mind has emerged. We now know more than ever before about how the mind works. And when you know how the mind works, changing it becomes easy.
How to produce an Enewsletter that gets read
We thought we would share our tips on what makes a great enewsletter. Enewsletters improve communication channels with clients, share good news stories, share expertise through tips and also assists in building a database of potential clients. Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services.
Share of Mind Leads to Share of Wallet
The link between customer loyalty and stock price performance is the ability to create incremental purchase behavior --- how share of mind leads to share of wallet. The more loyal a customer is in any industry, the less likely they are to purchase from a competitive brand. That is why even brands with high engagement scores and loyalty metrics are constantly looking to improve on them.
Who are you blaming for your short comings?
Welcome to the New Year! I hope you are feeling as refreshed and inspired as I am! But then, late last year, I did have the opportunity of hearing His Holiness the Dalai Lama, Tenzin Gyatso, at the conference ‘The Mind and its Potential’ in Sydney. It was an amazing experience. I came away both humbled and enriched, with my mind buzzing! I’d like to share with you some of the things I learnt.

The Power of Repetition and Focus
Two elements are key when it comes to occupying a piece of your prospects mind. Repetition and Focus. Learn why they are essential if you are to earn your unfair share of the market.
The world we share
We live in three worlds; the world in here, the world out there, and the world we share. In here our views are just that, out there are other people’s views. In the world we share are the views we agree on. In any successful relationship the world we share is the critical one. I trust that today and every day you will resolve to build more of the world we share and be less precious about the world in here or the world out there.
Cruising Trends for the Near-Term Future
The cruise industry has earned a greater share of mind---for better or worse
Website Wisdom – If You Think You Can Just “set it and forget it” You Are WRONG
Something has been weighing on my mind for a while now. As I look back on the evolution of my business I'm amused by the naivety that I exhibited when starting my Internet business. And, I want to share my mistakes with you so you can learn, grow and blossom with much less B.S.

What Is Personal Branding And How Do you Do It?
About two years ago, I asked a question. What is personal branding? I was first introduced to the term by my mentor, Michael Force. The first thing that came to my mind was a fire and a poker. Not something I want to do to myself and I don’t think I would let somebody else do it to me either. Now that I have a better understanding of what it is, I want to share with all of you the same things, I came to learn.
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