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The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche
We all know what karma is. What goes around comes around... it’s the law of the universe. Simply put, the more you give, the more you get... or as Robert Cialdini puts it in the science of “Influence”, it’s the rule of reciprocity. Now, we’ve all heard of reciprocity with our customers. Give them bonuses, surprise them, and as we’ve riffed on, basically delight the customer to get them to love you. I realized then what we had been missing... we needed to delight our potential business partners too. So I put aside the time to study the course. Okay, I’ll admit... it did seem a bit dreary at first, listening to 12 hours of audio... but let me tell you it was well worth it in the end. The more you give, the more you get indeed. That’s the power of karma.

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