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| Here's what used to happen: A publisher had a magazine, or a big pile of stamps and a mailing list. She'd hire a copywriter or a stable of them. Sometimes the combination worked out and end up with the New Yorker or LL Bean. But other times (most of the time) it's just a waste. Either the stuff that goes out is lousy or the great writers don't get heard. (More than 70,000 books got published in the US last year... how many have you read?) |
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