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Demythologizing the McElroy Memo
In the canon of English-language writings on brands and brand management, few documents possess the stature of the legendary McElroy Memorandum known as "Brand Man". In this article, Stanley Moss offers an analysis of McElroy's narrow focus, how brands have grown up around the memo, and how marketing is now simply a fractional part of branding.

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Lesson #4: Create a High Hiring Bar
One of the biggest factors behind the amazing success of Amazon is the people the company has behind it. From day one, Bezos has made it his priority to hire very carefully. He wanted his company to have a long shelf life, and knew that with his staff, he would be creating an enduring culture.

Smart Women Keep Their Inner Door Open
The article is about making sure that women are in touch with their intuitive selves. It’s important to create the space and time to make sure that we are living our own preferred lives rather than the lives of other people around us. Life is so busy today that if we are not careful it will slip away if we do not set aside that time to get clear and focused on moving our lives forward.

Jonesing for a Jones: Van Stolk’s Company Goes Global
Sitting on a shelf just outside van Stolk’s office were two two-litre jugs of Sam’s Choice soda from Wal-Mart. “They’re there so that every day, as I walk past, I’m reminded of what I don’t want to be,” he said.

How to change your life in just 90 seconds!
You know those self help books you see on the shelf at the book shop that tell you you can change your life in six months - six weeks - six days - Even 24 hours? Well they're right! In fact, all you need to do is follow the 90 second rule and you can begin to move away from where you are now and towards where you want your life to be. Just 90 seconds is all it takes.

Computerized Paper Management - Organize For Productivity, Profit and Peace-of-Mind? (Part4)
In this article we review the advantages of using computer programs to “remember” the location of all our documents. We learn about the use of keywords and mention a few of the available, off-the shelf, paper management and filing software applications.
How self talk can account for 90% of your success in your home based business.
Life is meant to be wonderful – we don’t ask for much: a good steady income, a perfect relationship, a happy family life, financial security, good health and happiness. So why is it that most of us during the course of our lives, never ever achieve even one of these things? Is it fate? Is it karma? Are our lives decided on the date of conception? Is our birth date and time auspicious or inauspicious? What causes some of us to have and others to have not? It comes down to the way you think and your ability to imagine. Why does it usually take a catastrophe or some major disappointment for us to want to make changes to our lives? We get bogged down in the practical, in the mundane and the minutae of our lives and being creatures of habit, never think about making changes. What a waste of a life - accepting mediocrity.
The Forgotten Side of Bootstrapping a Business
Bootstrapping can mean many things to different people but the overall idea is to find simple, off the shelf, ways of raising needed capital to start, run or grow a business. However, raising money may not be the only way to bootstrap your business.
How to Read a Book in Ten Minutes a Day
We're all busy. Life moves at a rapid pace and we do our best to keep up. Reading becomes one of those things that gets put on the shelf (pun intended) because other things become a priority. And yet, when we do get to read, we enrich our lives and our businesses. I know a lot of people who say that they'd like to learn to speed read, but very few of them actually do it. The perception is that it will take some time to learn. Actually, it's very easy and even if it does take a bit of time, it can reap huge rewards of saved time in years to come.

Are Your Online Marketing Classes Giving You What You Thought They Would?
There are an awful lot that claim to be Top Shelf easy Make Money from home courses that are guaranteed to work. And in fact some are excellent courses that teach very good Marketing techniques that probably made someone a lot of money.
In Today’s Economy, YOU Need to be Better to Compete!
One thing for sure is that in today’s economy, YOU need to be better. Not a better website, not a better pill, not a better CRM (customer relations manager), not a better prospect list and not a better book off the shelf! I have some very helpful tips that will guide you to being a better YOU in this increasingly competitive economy.
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