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Lesson #3: Create a Lifestyle
A line of Sean John clothing, a line of Sean Jean Navigator custom SUVs, a new Unforgivable fragrance, an upcoming line of Sean Jean Elite shoes – Combs has saturated the market in an attempt to move from being an urban clothing label to becoming a lifestyle brand. He has attempted to incorporate his sense of style into all of his products, creating a lifestyle based on urban sophistication and sensibility and appealing to young adults worldwide to embrace this lifestyle.

Trademark Your Clothing Line
The first subject should definitely be explaining what branches of intellectual property are available for the various items that typically make up a clothing line.

The New Dress for Success Look
Clothing cover approximately 90% of the body in many business situations. Your clothing can be the competitive edge in today’s casual society.
How to Sell Your Services When the Economy is in Crisis
One thing you can say about an economic crisis. It sure puts everything in perspective. Unless you’re selling food, water, air, shelter, or utilities all of a sudden you’re a luxury. Guess what gets cut first when the chips are tough, luxuries.

How many times should you "touch" your customers?
Here is how a successful retail clothing store "touched" their clients to dominate their market...
Accessories - The Good, The Bad and The Ugly
Men and women around the world are slaves to fashion. Many women are focused on the "new in fashion look." Some of this year's clothing has several patterns in one outfit. Even the upscale clothing stores are featuring gladiator shoes and huge handbags with lots of glitz and hardware.

Building Your Emotional "Fallout Shelter"
There's only one simple (but not easy) approach that we can take that will shelter us from these emotional flash-backs from midlife trauma: beware of free-floating emotions! By that I mean that we can actually train ourselves to spot emotions that come out of nowhere and that seem . . . well . . . just wrong.

Are Shelter Books Dead -- Or merely the new bridal magazines?
With the news that Hachette Filipacchi Media is shuttering Metropolitan Home magazine, we've come to a turning point, I think, in what used to be known as the "shelter books" -- magazines focusing on interior design for the home.
Pride Of Ownership
Another exciting shelter the government provides is the exemption homeowners are allowed upon sale of their primary residence. This is my favorite. Every couple of years or so, you may sell your home and move. Any gains(profit)realized from the sale can be yours tax free.
Tax Reductions through Cost Segregation
Tax reductions and tax deductions are both benefits of cost segregation. However, it would be inaccurate to term cost segregation a tax shelter.
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