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shiny new toy Tagged Articles



The Bygone Era of If You Build It They Will Come
The author discusses how companies in industries that have traditionally relied on being the only game in town (sports) or the "newest, nicest, biggest, best" (high end golf) have had to invest in a renewed focus on service and "customer experience" in order to differentiate themselves from the competition.

Other shiny new toy Related Articles

Selling Services
Selling a service isn't the same as selling a product. Your prospect is buying an intangible. There are no shiny buttons to show off. You and your company are the visible representations of the service. You need to live up to them in your image. (marketing) And in how you "court" the prospect. (sales)
The Future of Business Is It Getting Personal
Given its popularity, we’re sure many of you have seen “The Apprentice” on NBC or at least heard about it. We loved it. Being in the business of business, we were downright addicted from the very first show —and never missed a single episode. It was edgy and slick. It was bold and boastful. It was visceral and shiny! We bought the “gold” lock, stock and barrel.
Look out for the new shiny object
As entrepreneurs, we sometimes are too quick to follow the new shiny object.

Internet Marketing: Are You doing the BIG FOUR?
Internet marketing is confusing, especially if you are a beginner. About the time you think you have a direction and you get to work, the next bright shiny object comes along. Web 2.0, social networking, video marketing, podcasts, blogs - it’s endless.

Do you want results, or a process? Differentiate the tools and the objectives.
Remember the old adage, a person whose only tool is a hammer tends to see all problems as a nail. Yet for most of us, results are more important than a shiny bright smooth process, yes? If you don’t think so, skip this article.
Power Block Your Way To Focus
I recently sent out a survey to my clients asking them about their top issues in 2010 and an amazing 73% said that “lack of focus” was a major hurdle facing them. As an entrepreneur and self-diagnosed sufferer of “bright shiny object syndrome,” I completely understand. The inability to stay focused on my goals over the course of year has derailed my plans many a time.
Ooooh! Another Bright Shiny Object!
If you are someone who has a business, you can be, rather you ARE, inundated with mail, email, Facebook and Twitter announcements, etc. about the “best,” the “newest,” and the “be-all-end-all” programs that will answer all your business needs. There always is a new bright shiny object dangling in front of you.
Sifting Through the Marketing Chaos
I was having lunch with a peer the other day and we were talking about how incredibly different today's marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base.
Three things you must do before putting pedal to the metal and accelerating your sales
Having a well-oiled sales team and a great product ready to launch can fill your head with a lot of tempting plans. Just like finding a shiny roadster waiting in your garage on a sunny day and that wide open road beckoning, the urge can be irresistable to turn the key, hit the accerlator and see just how fast that thing can go. Don’t start your engine quite yet. There’s an important checklist you need to pay attention to first.

How Staying Focused Will Lead You To Prosperity!
As an entrepreneur, do you ever feel distracted at times? It can be those bright, shiny objects that get in the way of staying focused on activities that bring results that create wealth. Can you relate?
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