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When It Comes To Marketing, Consistency and Discipline Beat Shiny Objects Every Time
When you are starting out in a new venture, all you want to know is what sort of marketing works so that you can focus on it 100%. Because there are so many options, you will be tempted to throw your efforts in 100 different directions and chase down anything that looks promising. As a result, you will find yourself chasing after each new "shiny object", abandoning avenues that will produce for you if you give them time. This is a classic path to failure. Instead of chasing the gurus, learn from what they do - spend the time to master each form of marketing before you chase the next best thing.

Other shiny objects Related Articles

Look out for the new shiny object
As entrepreneurs, we sometimes are too quick to follow the new shiny object.

Internet Marketing: Are You doing the BIG FOUR?
Internet marketing is confusing, especially if you are a beginner. About the time you think you have a direction and you get to work, the next bright shiny object comes along. Web 2.0, social networking, video marketing, podcasts, blogs - it’s endless.

Software Development The Way GOD Does It
In the beginning God created the universe and filled it with objects. He gave each object a set of attributes and placed it in a particular location in the universe where it occupies some space. Each object has been given the ability to do some stuff and communicate with other objects around it by sending and receiving messages. An object is able to do some stuff by itself (including create other objects) but for other stuff it needs to send messages to other objects asking for help. And some stuff it can only do if it's asked to by other objects.
Do you want results, or a process? Differentiate the tools and the objectives.
Remember the old adage, a person whose only tool is a hammer tends to see all problems as a nail. Yet for most of us, results are more important than a shiny bright smooth process, yes? If you don’t think so, skip this article.
How to Find Million-Dollar Ideas for Your Freelance Busines ... Just About Everywhere
Find out how you can be as wealthy and successful as George Lucas by changing the way you look at everyday objects and situations from Jason Gaspero, AWAI Staff Writer.
What are you Passionate About?
People are passionate about many things in life, whether it’s money, fame, power, or any of the others. It’s important to have a passion for objects that have a lasting existence and that others can‘t take from you. To often me place undo credence on temporary items that only satisfy for a short time and then we begin to search for something else.
Ooooh! Another Bright Shiny Object!
If you are someone who has a business, you can be, rather you ARE, inundated with mail, email, Facebook and Twitter announcements, etc. about the “best,” the “newest,” and the “be-all-end-all” programs that will answer all your business needs. There always is a new bright shiny object dangling in front of you.
The Value of 3D Printing and Education... In Search of a Solution
3D printing is changing everyday life. From classrooms to offices around the globe, 3D printers are becoming a standard. The evolution of this technology is turning virtual ideas and objects into physical, interactive models.

Web Design - The Principle of Contrast
Contrast does not always mean simply using different polarity colors like black and white. It is having a visual difference between objects. Contrast can be of different types.
Sifting Through the Marketing Chaos
I was having lunch with a peer the other day and we were talking about how incredibly different today's marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base.
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