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FOR THE WANT OF A NAIL
For the want of a nail is a great old rhyme that communicates a very powerful message about how to ensure success in doing what is important to us.

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…Are We Flogging a Dying Horse?
"The Future . . ." is 'Sole' Sista Tosin Dekalu, Lawyer Turned Shoe Cobbler
As part of our pre-event coverage for "The Future Awards . . ." 2008, we selected some nominees we thought you would find interesting and will feature them until the event date scheduled for January 13th, 2008. We begin with a beautiful woman we think you will find quite interesting! Former Lawyer turned Shoe Cobbler,Tosin Dekalu, is one of "The Future Awards . . ." 2008 nominee. A graduate of the University of Westminster, London, Dekalu relocated to Nigeria in 2001 and shocked most when she quit the practice of law to open a shoe repair company! Today, her reputable shoe company provides shoe repairs for individuals and has expanded its services to include repairs of other accesories such as bags, suitcases and more; gaining clientele from numerous organizations including hotels. Shall we meet Ms. Dekalu?

An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.
Machine Gun Marketing
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can't even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show.
Getting Your Horse (Customers) to Drink Water
You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink.

Leading the Horse to Water: strategies for managing motivation
You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t.
Home-based Business Idea: Shoe Repair
Shoe repair as a home-based business is especially rewarding. It allows sentimental shoe owners the chance to preserve their favorite shoes. Having their shoes repaired instead of thrashing them at a slightest instance enables them to have more savings.

Lessons from a Maverick
What a lesson this brave little horse has to offer.

A Philosophy To Live By
Wisdom goes back a long way and comes in the form of examples, illustrations, stories, cliches, parables, etc. One of the oldest bits of philosophy says that “for want of a nail a shoe was lost, for want of a shoe a horse was lost, for want of a horse a rider was lost, for want of a rider a leader was lost, for want of a leader a battle was lost, for want of a victory a war was lost, for want of a plan a nation was lost.”
The Knight Dismounted
The present and future of a former great world power. The knight stopped his horse and simply sat for a moment. He was a big man, handsome and slightly battered sitting on a beautiful and powerful war horse. Amidst creaks and groans of metal and leather, from his equally tired horse he dismounted and then simply stood there. His helmet under his right arm, the reins in his left hand. He simply stood still and quiet, leaning his head against his horse’s shoulder. They were both weary, drained and in need of a long term rest or at least a respite from the unsustainable grind they had maintained for so many years.

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