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The 'dark' side of selling - buyer beware
In the world of sales there has always been the following advice for customers and for good reason: Buyer beware Read the fine print If it's too good to be true then it is And so on. As much as I advocate for and encourage healthy, trust based, open transparent customer relationships I am fully aware of the ‘dark side' in the profession of sales. In my travels, sadly I hear of many stories about people being ripped off and taken advantage of often with no idea about what is happening to them until it's too late. All under the guise of selling.

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