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5 Steps to Writing a Compelling Article
Here are 5 Easy steps to take the anxiety out of article writing!

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Mistakes and Weaknesses
First Paragraph Of Article“What mistakes have you made since 9/11?” the press asked the President of the US. “What is your greatest weakness?” the interviewer asked Amy on The Apprentice, a TV reality show. Both had difficulty answering. Frequently in an interview situation the interviewer asks some variation of these two questions. What would your answer be?

What Is Your Book About?
Can you pitch your book idea in a sentence or a short paragraph? If you need too many words, then you often need to return to the drawing board and keep working on refining the idea. This article gives a bit of insight of what your acquisitions editor will face as he presents your idea to a room full of jaded publishing executives. For over five years, I filled this role for authors to pitch their books and get them through the traditional publishing process.

Investor Presentation - You Need 10 Slides
As a member of the local Angel group Selection Committee, I’ve seen a lot of startup presentations to investors, and I’ve never seen one that was too short - maybe short on content, but not short on pages! A perfect round number is ten slides, with the right content, that can be covered in fifteen minutes.
Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

Use a Benefit Funnel to Write Compelling Copy
If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.)
Power of Visual Thinking in your Visual Workplace
I think Visual Thinking is a powerful tool. For evidence, look at the tools I surround myself with, Value Stream Mapping, The Lean Marketing House and Mindmaps. I believe it is the most effective way to learn. As David said in his last paragraph of the blog cited above: "We're not all visual thinkers (though we all have the potential).
False Dichotomy! (If Anything, Backwards!)
False Dichotomy! (If Anything, Backwards!) I was asked to contribute "a paragraph" to a writer who was doing a magazine article on "management" "versus" "leadership." Herewith my contribution:
Crosslinking Your Video with Your Website or Blog
In the "Description" box we will want to include a paragraph about your video that also includes a couple of your keyword phrases that you have selected for your campaign, and also include a link to your website, or blog.

Short Sales 101: What You Need to Know
In today's housing market, short sales are just starting to look better to lenders, and the federal government has even chipped in with a program to speed them up. But what are short sales, and how can you use a short sale to avoid foreclosure when you're behind on your mortgage?
How to Do a Short Sale and Why
A lot of people today want to know how to do a short sale. With the state of the housing market and the economy, who can blame them? And the fact is that a short sale is one way to at least put off a foreclosure if not avoid one altogether. That said, here's what you need to know about how to do a short sale.

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