Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

shotgun approach Tagged Articles



Tips on taking your thought leadership campaign to market: Four - media
This is the fourth in a series of six articles on how to take your thought leadership campaign to market.

Niche Marketing Fears & Reasons For Those Fears From Your Strategic Thinking Business Coach
There are so many businesses that are on what I would characterize as a treadmill with their marketing. They are focusing too much of their time, money and other resources on “chasing” new customers and clients with a broad “shotgun” approach. Some of the leaders of these businesses I honestly believe have never met an opportunity they did not want to “chase,” even though the opportunity represents a 0% chance for success and a 100% chance for a waste of resources. Strategic thinking applied to marketing will lead us to make a strong case for niche marketing. There are many business owners and marketing people who fear niche marketing. Your Strategic Thinking Business Coach offers a list of ten (10) major fears of niche marketing and the reasons behind those fears.

Other shotgun approach Related Articles

Niche Marketing Fears & Reasons For Those Fears From Your Strategic Thinking Business Coach
There are so many businesses that are on what I would characterize as a treadmill with their marketing. They are focusing too much of their time, money and other resources on “chasing” new customers and clients with a broad “shotgun” approach. Some of the leaders of these businesses I honestly believe have never met an opportunity they did not want to “chase,” even though the opportunity represents a 0% chance for success and a 100% chance for a waste of resources. Strategic thinking applied to marketing will lead us to make a strong case for niche marketing. There are many business owners and marketing people who fear niche marketing. Your Strategic Thinking Business Coach offers a list of ten (10) major fears of niche marketing and the reasons behind those fears.
Are You Guilty of Shotgun Marketing?
"Shotgun marketing" is basically going about marketing your business without a strategic plan, complete with measurable and meaningful outcomes, strategies, and specific action steps, as well as a plan for consistency. The cure for the shotgun approach to marketing is "Lifetime Laser Marketing." Read on to learn more...
Using the Right SMB Sales Approach
The sales approach to employ in the SMB accounts depends upon a number of factors, such as the culture of your organization, the offerings you sell, and what the customer needs from you in the sales process. Knowing when to use a solution sales approach versus a consultative sales approach is a dilemma that confronts many sellers and directly impacts your odds of success.

Service Professionals Can Increase Sales By Swapping the Elephant Gun for the Fly Swatter
How many times do salespeople especially those involved in services attempt to sell an elephant gun for a solution with the fly swatter would work perfectly fine? Too often in the quest to increase sales, companies forget about the needs of the customer and focus on their own immediate needs – filling their pocketbooks. What happens is the shotgun or what I prefer to call it the elephant gun to kill the fly approach.
Track, Track, Track
Never spend a dollar on any advertisement or marketing tactic unless you have set up a sure fire way of tracking that ad when it returns to your store. That means all ads, tactics, etc. are coded. This is why coupons are so vital to Local Store Marketing. Coupons exist to drive business and to give you a tool for tracking what is working. At a bare minimum you should know exactly which tactics are working, how many dollars they generated minus the cost of the tactic, thereby leaving you with a marketing return on investment. The days of shotgun marketing are over, despite what your local ad rep tells you.

Network Marketing Prospecting: Cockamamie Fridays
In the past network marketers used a subtle, back door approach to pitch you on their product or service. Today it is a wham-bam in your face approach: come and get it. Now.
Shotgun Vs. Rifle Approach
Too often we shot gun versus rifle our day. When we try to accomplish too many tasks in one day, we are seldom effective at very many of them. The more scattered your plans, the less effective you will appear and appearance most likely will mirror reality. With the shotgun approach, a person tends to run from activity to activity quickly, but never really accomplishing any one project well.
Open Doors with a Pitch-Perfect Approach Strategy
There’s no one-size-fits-all approach to creating a new relationship. Custom tailoring is the only way to go. Here’s a process to develop an approach strategy for building (or rebuilding) a relationship:

Know your magic numbers
The number of calls you make per sale depends on the level of buy-in your customer has. The risk associated with what you are selling. And the approach you apply for each conversation. Salespeople that go for the jugular on every call may get the odd quick win here and there, but more often than not a measured approach is more effective.

Commercial Real Estate Appraisal Sales Comparison Approach
The sales comparison approach is the most intuitive and best understood of the three approaches to value. Home buyers, companies renting office space and real estate investors all utilize this approach.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Avoid Burnout: Do the Limbo Regularly

12 Principles to Spark Innovation

4 Steps To Hypnotize Your Business Prospects
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.