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Shopping For Success: How Sinegal Took Costco to the Top
When Sinegal’s college presented him with its Most Distinguished Alumnus award, the Costco founder was almost left speechless. “I’ve never been told I’m a most distinguished anything,” was all he could say. With his poor grades and lack of focus in high school, it is doubtful that Sinegal’s teachers ever thought he would amount to much. But, today, with a billion dollar corporation under his belt, Sinegal remains not only one of the most accomplished, but also one of the most admired and liked CEOs in the industry. How did this once reckless young boy become the success he is today?
Content Protection, Fair Use Have to be Fair for Everyone
Contrary to what they tell governments, the world doesn't revolve around their stuff. In fact once we buy it isn't it our stuff? Some day they'll get a clue like the music industry and audio books industry that once content goes digital there's no turning back. We didn't copy audio tapes and pass them around...we didn't copy VHS movies and pass them around...we didn't copy DVD movies and pass them around...

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Oprah Winfrey Show
As the longest running daytime television talk show in America, and the highest rated talk show in all of television history, the Oprah Winfrey Show has become a staple of popular culture since its debut on September 8, 1986. Now in its 21st season, the Oprah Winfrey Show’s popularity is such that it has been renewed to run until 2011, which will put it on the air for a quarter of a century.

Security Theatre
Almost everything that happens before you fly on a plane is not as it seems. In order to deal with anxiety, the airlines put on a show. They've been doing it for a long, long time, and it's starting to show signs of wear and tear. The show is getting old and the lies are starting to show. Here's some snips from an Economist article (hat tip to the Freaknomics blog):
Event Marketing
Whether it’s a fashion show, a charity ball, or a local community sports show, hosting an event can be a great opportunity for small businesses to gain the visibility they want so badly. It doesn’t matter if ten people show up or ten thousand; if you’re able to convert those visits into sales, then it will have been a success. But, hosting a show of any kind is no easy task, and for that, it is crucial to become well versed in the best practices of event marketing.

Participating in an Overseas Trade Show
If you’ve ever organized participation in a trade show in the U.S., you know how much work it is! Selecting the right show, getting all the paperwork in on time, remembering to make hotel and travel reservations for everyone attending, deciding what your booth should look like….the tasks are seemingly endless! And doing a show overseas is that much more complicated, but the rewards can be great. Take a look at a few things which can help you prepare for an overseas show……..

QuickBooks Scenario For A Real Client of Mine
A new client came to me and asked how they could get QuickBooks to work for their type of business. Basically, they prepare a quote. If the customer bites, they get 50% down before proceeding on the job. However, they don't want the down payment to show as income. I agreed. They need to show the inventory reduction to make sure this stuff is saved and put aside for this customer. When they finish building the product, they ship and send an invoice at that time for the remaining 50% that's owed to them. Here is what I suggested they do, which they are doing now.
Celebrating YOU: the Leading Lady of Your Show
You are the Leading Lady and director of your own show. You are in charge and fully responsible for how your show turns out to be. If your show is competing for the Academy of Life Award, which categories will it be nominated? Which awards will you win?
Freshen Up Your Approach to Trade Shows
Here's a five step approach to getting an awesome result at a trade show event, even if it's your umpteenth time attending the show.
The Invisible Close Sales Nugget: Three Secrets to Success When Presenting to Women
Show how you've struggled and what you've overcome. You don't need dramatic food stamps or homelessness stories. I haven't experienced any of that, but I have plenty of stories of where I've tried, failed, and gotten up to try again. What you want is to show your underbelly, show that you are

Inspirational Leaders Play Show-And-Tell
The most inspirational leaders know how to lead by example, but beyond that, they are excellent show-and-tell masters. They are well beyond simply not letting their employees see them doing the wrong things... they take the time and initiative to show folks how to do the right things. They don't just give orders and advice, they also give demonstrations and training. They don't wait to be asked for directions; they're willing to jump in with examples....
The Personality In Pacing Your Brand
The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things? You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:
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