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Copywriting For the Female Market
Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works.
SwitchedOn Selling Balancing Your Selling Brain
You are about to to do cold-call canvassing. As you reach for the phone, you glance at your desk and quickly decide to clean it first. Then, as you reach for the phone again, you remember that you need to get some things from your car. And after that, you stop and list the things you need to pick up on the way home. The day ends, and the calls are never made. You really did intend to do the calling, but time and time again you just didn’t seem to get to it. Sound familiar? It's not that you don’t know how to cold call-you've taken all of the seminars, read all of the books, and know the techniques. But when you finally force yourself to do it, it just doesn’t go very well.

“Buy on Emotion” now supported by brain scans.
There's a tendency for Salespeople to concentrate on logic because they feel that emotions are too flaky to have any real importance on a buying decision. But Economists have recently embraced the idea that irrational psychology, rather than cool calculation, plays a significant role in buying decisions.

Other sides of the brain Related Articles

Friend or Foe the Importance of Creating Great First Impressions
We often refer to the brain as having two hemispheres: the left, largely responsible for logic, and the right, predominately responsible for creativity. This description fits what we know to be the cortex or new brain; however, there is a third dimension, the hypo-thalamus or pre-historic brain, which is in fact the brain stem and is solely responsible for instincts.

Why Change Is So Hard
A single human brain is estimated to have the switching capacity of the entire U.S. telephone network.It can hold up to 100 trillion bits of information, dwarfing the capacity of any computer ever developed yet. But the brain can act as a prison unless we learn how to control it. The brain can, and often does, lick us into automatic perceptions and behaviors that are inaccurate, ineffective, or downright destructive. How the human brain works is worth noting if we want to change.

Healthcare Advertising-Emotional v. Rational
It's a debate that dates back to the 1920's...well, in healthcare at least back to the 1980's...do you use emotional advertising...connect the heart...or rational advertising...engage the brain...to connect consumers to your healthcare business. This article takes a look at both sides of the debate, and proposes a road map based upon multiple campaign successes.

It's in the Brain - leadership and social issues
It is now fairly well accepted that the brain has three quite clear areas from which to control our behaviour – the area closest to the brain stem (sometimes called ‘the reptilian brain”), the limbic area (sometimes called “the mammalian brain”), and the cortical area (sometimes called “the human brain”. There is hard data that shows where teachers engage with students, the students become more responsive to learning and they don’t want to “let the teacher down”. In turn this has an impact by reducing antisocial behaviour in the community around the school. There is also hard data that shows where employees are engaged with their work and with their co-workers, there is significant reduction in lateness, absenteeism, sickness, and abuse of trust.
Nurturing Nature-Does Your Brain Need a Workout?
Millions of brain cells die every day. If you are not replacing them with new healthy cells your brain will atrophy like any other muscle. Learn how to grow new brain cells and keep your brain healthy.
Project Turn-around Time: What to Expect
The answer to ‘how long do projects take’ depends on the type of project and any unique elements – especially website design and development. The key is to discuss with your marketing firm, at the outset of a project, and make sure both sides agree to comfortable schedules. A one-year action plan can be a great tool for both sides.
Article #9 Collecting Shopping Carts at Walmart Just to Put Food on the Table?
Congrats! You are already doing better than 80% of the people who are unemployed! You can become very rich with that little bit if you know how to manage your money. “It requires both sides of your brain to be successful.

How the Economy Affects Your Brain
It’s a well known fact among the Mental Science community that chronic stress can actually alter brain anatomy. Stress (depression, fear, etc.) may cause specific areas of the brain to shrink in size. As the brain areas shrink, their functions (brain chemical secretions and electrical impulses) are altered. This anatomical adaptation to stress will ultimately affect how a person thinks, behaves, and reasons. In other words, changes in the brain due to stress, makes us less able to think of logical solutions to our problems. In addition to the irrational problem solving capacity produced by stress, the actual brain cells will change according to your thoughts.
The Power of Memory Supplements & the Basic Memory Mechanic A, B, C's
Amazing perfect combination for increasing that amount of information brain encodes. Memory Supplements and Basic Memory Mechanics can boost, energize and stimulate brain to encode important and relevant information. You should consume memory supplements that are of high concentration and potency to boost, energize and stimulate brain to encode information in brain.
Health Habits: Supplement Your Brain
Guess what! Your brain does not operate on its own… it’s attached to the rest of you. If you keep your body healthy, your brain will be healthier too, and you will be giving your brain a better chance to help you stay smarter and live a longer life of abundance and vitality....
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