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Cutting Through The Marketing Clutter
Are there silver bullets for today's cluttered marketing arena? How do you uncover the secret to communicating your unique selling proposition (USP)?

PAPER WRAP-UP: Beware of Bad Microcredit by Steve Beck and Tim Ogden
In their short article published in the Harvard Business Review, Steve Beck and Tim Ogden warn that, though microcredit programs can be highly effective, companies need to exercise caution before investing in them because of the risk for such investments to backfire, both from a social development and a public relations standpoint.

Other silver bullets Related Articles

Sorry We\'re Out of Silver Bullets For Sales
Many sales managers, leaders and executives always seem to be seeking the elusive silver bullet--the one that will help them miraculously overcome all their difficulties and enable them to exceed their targets now and forever. Here's the news: Sorry, there are no new silver bullets in sales.

Journalists vs PR People
…We’re Making the Bullets They Shoot
Really Bad Powerpoint
I wrote this about four years ago, originally as an ebook. I figured the idea might spread and then the problem would go away--we'd no longer see thousands of hours wasted, every single day, by boring PowerPoint presentations filled with bullets. Not only has it not gone away, it's gotten a lot worse. Last week I got a template from a conference organizer. It seems they want every single presenter to not only use bullets for their presentations, but for all of us to use the same format! Shudder. So, for posterity, and in the vain hope it might work, here we go again:

Face Off: Value Propositions vs. Sales Messaging - Why Your Value Prop Is Losing and What to Do About It
This article debunks the myth of the value proposition as a magic bullet for sales. You'll learn why most value propositions are more like blank or copper bullets and how to provide your sales team with the silver bullets they need to grow your sales pipeline and win more business.

Gold and Silver Bullets: Critical Messaging for Successful Investor-Funded Firms
Too often, companies use the same set of words and ideas in their attempts to win buyers as they use to win investors. But this approach fails to address key questions — and can cause firms to flounder. There is an efficient and effective way to increase profitability and avoid dissolution — through the use of Gold and Silver Bullets. The Gold-and-Silver-Bullet methodology demands clear, separate, and fully articulated answers to different types of stakeholder-questions. This helps companies gain secure footing with investors and customers alike, increasing valuations and accelerating sales cycles. Cannon offers groundbreaking advice and practical solutions that help firms evaluate and adjust blurred me
Cutting Through The Marketing Clutter
Are there silver bullets for today's cluttered marketing arena? How do you uncover the secret to communicating your unique selling proposition (USP)?

The 18 Disciplines of Selling: Part 3
The 18 Disciplines of Selling as a title are a little misleading. These key silver bullets are not just for those who make a profession of selling. They're for any and all who are in business large or small; an entrepreneur or executive or sole proprietor. If you're in business today, you're selling! You're constantly selling and unfortunately many people who are entering business at any level have little to no sales training. So whatever level you're at you'll need the 18 Disciplines as a basic and foundational checklist to master. We started with the rules in our first edition. In Part 2 we discussed the true basics and now in Part 3 we begin to bring them together with the hard core strategies that will be a success foundation for life!
15 Beads For Happiness
Thanksgiving is the American day to reflect on our blessings and gifts. It is a time for family and friends to gather together and name the things they are thankful for in their lives. What would happen if we did that more often? A few years ago when I was in Greece, I picked up a string of beautiful red and silver beads. There are 15 of them, strung on a lovely silver chain and tied off with a silver tassel. The Greeks use them as prayer beads but I’ve developed a new use for them.
Where Baseball Meets Business
Sometimes I think that we make business success all too hard! In most cases the basics are ignored in favor of the latest new and usually complex strategy, theory or latest best seller unveiling the new secret success silver bullets. But sometimes, most of the time in fact, if we just slow down and face the fact that the truth may be in the simplicity of the solution. Simple is not always easy. Simple is not always cool or flashy. But, SIMPLE works! In this article we'll briefly discuss 3 key rules that could become your benchmark for future personal and business growth.

My 2012 Silver Forecast
Based on fundamental, technical, and other pertinent information, I give my 2012 silver forecast. The price of silver could be in for quite a ride in 2012. Learn valuable information about silver.

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