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Direct Marketing and the Creation of Trust
This article talks to the impact of creating trust through direct marketing, and what the impact is when you aren't truthful.

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Something you have, not something you do
I'm always trying to find ways to stop saying "Networking." (It's about RELATIONSHIPS, folks!) Never Eat Alone reader Chad Cheek gave me some simple but powerful ammunition.

Posting relevant comments on blogs is networking
I happen to think that many small business folks would find networking on the web as valuable as networking at, say, the next Chamber event. There are many ways to do networking on the web but I happen to think one of the easiest is to participate in blogs you enjoy by frequently posting relevant content. Blog comment posting is very much like standing around chatting with a group of folks at a networking event (except you don’t have to balance the Swedish meatball plate on your wine glass.)
THE MYTH OF BEING DIFFERENT
By Mike Schultz One is the loneliest number. - Three Dog Night I got a bad grade on my final paper in Entrepreneurship class in graduate school. The professor said, "The business you're proposing to launch...it's not different. Other people do it. While the plan seems well-thought-out, due to the simple truth that this business has been largely done before, and there doesn't seem to be anything truly unique about it, I wouldn't advise launching the business." (So long, stellar GPA...) Being different and unique seems to be highly regarded by folks that think about, write about, and teach business.

Taxing eBay Part Deux
Several folks argued that just because their little eBay hobby generated a little cash, that didn’t make it a full blown business. It seems they consider the income from their little hobby to be financial manna from Heaven and thereby not taxable by earthly tax collectors. I’ve always been amused by folks who try to impress me with talk about their “little side business” but when the subject turns to taxes they suddenly refer to it as “my little hobby.”
We Can’t Understand Customers
I often hear sales, marketing, and change management folks talking about ‘understanding the customer.’ But what, exactly, does that mean? On the face of it, it’s a no-brainer. Of course it’s vital to ‘understand the customer.’ But it’s not so simple as just ‘understanding’ as there are so many facets to this. I must admit that when I hear folks using the term “understanding the customer’, it sounds to me as if they are seeking to ‘understand’ so they can sell or influence – using the act of understanding as part of a sales cycle.

Business Must Constantly Look to, Plan for Tomorrow
Life would be simple well for everyone if all 6.8 billion plus people on the planet were part of one homogeneous market. Jeezz life would be so easy. Cripes anyone could create, produce, market, ship, sell their products, services, whatever. Well that ain't gonna happen. People in every country operate on a different need/buy clock. Within the country folks in the North, South, East, West are different. Then we have the sex, religious, age differences and man it is a wonder anyone can sell something to a decent size group of folks. Just when you think you've got it all figured out there's a market shift and you start all over again. There are huge shifts taking place today and tomorrow it will change again. It's what makes business, life interesting, challenging and fun.
On The Road, Staying in Touch for Business, Pleasure
Sure the next couple of months are going to be hectic what with the holidays, Storage Visions, CES, the holidays. It's no wonder that the gift everyone expects to get in their stocking is portable. We just don't seem to have enough of being in touch with all of the bad news and folks we don't want to see. Already we see folks with a couple of smartphones, notebook, tablet, more tucked in their backpacks. The demand for devices and content just keeps growing. As long as it's portable though we'll just ride on!
WOM…It’s An Art, It’s Science, It’s Theirs
If you went to/read about SXSW (check Wikipedia) you saw that folks were doing everything for word of mouth (WOM) buzz. They'll do it all the time, every time. Big secret though? Those folks don't have one iota of control over WOM! Nope that belongs to the people we're feeding the messages to. You know "them." Problem is they can turn on you in a heartbeat and gawd it ain't pretty. When that happens it's damage control and you try to save the vital parts...that's when you call the PR folks to blame...not us, them! It can be "managed if you know how to prepare, what to do, when to do it...and you have blind faith!!!!

Artists, Music, Audiences Change Labels Find it Tough
eems like half the shows on TV are about rising musicians/singers. But ask the MPAA (music folks) and their industry is breathing its last chest rattling breath. Quit humming around the house. Stop listeing to music on your iPhone, iPod, car/home radio because you're only prolonging the inevitable. How dumb can folks think you are because player sales -- all types -- are up like gangbusters. Pandora and other services are rolling in money. Our problem Ensure the musicians get their fair share. The MPA? Labels? Sorry folks those days are gone...you're right!!!!

Cyberworld …Guess We’ll Have to Get Secure with Insecurity
Every time you turn around there's a new report about someone losing a bunch of folks personal data or hackers defacing your stuff or a new, better online bait-and-switch. Cybercriminals are making impressive gains. At least when you hear folks talk at the two leading security conferences in Las Vegas - DefCon and Black Hat. - you wonder if CyberInnocence will ever exist...again It used to be pale folks with bad hair and bad skin attending to learn the latest "tricks" of the trade. This year it looked like a corporate/governmental recruiting activity with the security folks saying what they were doing -- needed to do to protect organizational/individual information and the hackers/hacktivists "voicing" their concern over privacy invasion and freedom of the Internet. All we have to d
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