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How to Tell If Your CEO Is Clueless
Pontificating, theorizing, and terrorizing abounds these days in tech startups. Here is a simple test to help you figure out if the startup you work for is in trouble. All you have to do is listen to your CEO talk to people for a week and determine if she uses these lines.
How to Be True to the Purpose of Professional Business Cards in Today’s Business Marketplace
What is the purpose of your business card? How does it affect your ability to increase sales? Learn if you card passes the AIDA Reading Test.
The Key To Effective Decision Making In Business And In Life
It's a common belief in business that emotions and business should not mix. By deliberately ignoring your emotions when making any business decision you are avoiding one of the most effective sources of guidance and advice... your instincts.
Addicted to Disaster
A person can become addicted to most anything. Besides drugs and alcohol, addictions can be toward different foods, television, people, work, spending, internet (especially email), fear, and one of the most addictive things for the majority of people--disaster! That's right. Most people are addicted to disaster, their own or other people's.
It’s my judgment, so it must be right!
One of the most fascinating lies we tell ourselves is if we believe something to be true, right or so, it must be. The fact is, much of what we try to convince ourselves and others as true is often a matter of judgment based on ego. If something is happening that we simply don’t approve of, then obviously it is wrong. Or so the thinking for many people goes. Learn a simple technique for minimizing judgment.

Consider Randomized, Real Time Testing
This article talks to the importance of testing various part of your direct marketing campaign to determine the best offer, author, idea, etc. Testing can prove to be invaluable, and can save your business both time and money.

Other simple test Related Articles

How Many Words Should Your Webpage Have?
One of the most pervasive myths is that you should write short copy, because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.

How to Scientifically Increase Your Conversion Rate
Learn how to test and what to test, to drastically improve your website and increase your sales.
Do You Have What It Takes To Become An Entrepreneur
Believe it or don't, I just flunked another test for "entrepreneurial" traits! From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the governing laws of aerodynamics, Bumble Bees can't fly either. Let me tell you a TRUE STORY about those tests.
Fail Quickly To Succeed Fast
Almost every business owner has a continual supply of new ideas. But most of them never follow through on even one of those ideas. It's like they leave what could be the key to their future success locked up in a closet somewhere - never letting it see the light of day. Over the years, my experience has been that business owners are so reluctant to try out their new ideas because they don't have a simple way of testing them in an easy and low-risk manner. They (wrongly) believe that they would need to make significant changes in how their business runs in order to test an idea. And if that idea proves to be less-than-ideal, they are scared they will have hurt their business. But it doesn't have to be that way. They can apply "quick-failing" tactics to easily and safely test new ideas
Back to Basics
Wouldn’t it be great if you could simply take a test proving what you know and that customers would then flock to you based on your test results?
Does Your Sales Training Program Fail or Pass the Simple Rope Test?
Many sales training program fail the simple rope test. Maybe this is because the simple rope test is just so simple that it continues to be ignored.
Ice Water Test of Starbucks Strategy, Implementation, and Tactical
A simple test sometimes verifies and validates what thousands of pages of strategy documents cannot. A simple request at a Starbucks, and the response in superior service, convinced me of the strategy excellence at Starbucks.
Knowing Is Better Than Guessing
Article Highlights * You don’t need to test more than 5 people at a time. * Test early and often. * Focus on specific flows.

Using Employment Tests
On today’s market, there are hundreds of extremely well-developed employment tests. However, many widely distributed and highly marketed tests do not meet generally accepted standards for test development and validation. Organizations considering the use of employment tests should carefully consider how the test was developed, the extent to which a test yields stable and consistent results, the relationship between test scores and sales success, and the non-discriminatory nature of the test.
ASAP Brand Test: What Word Describes Your Brand?
I created the ASAP Brand Test to help businesses develop a brand or design a company logo quickly and efficiently. The test includes four simple steps, and when these steps are tackled strategically and specifically, a business can feel confident that they have the necessary foundation to develop a successful brand.
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