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GAPS, SWOT and Segments, Oh, My
SWOT is an acronym for strengths, weaknesses, opportunities and threats. When performed normally, this type of analysis yields almost cursory and useless results. Typical responses when looking at an organization as a whole include comments about having good people (a strength), lacking suitable space (a weakness), growth of a business in a strong economic market (an opportunity) or the presence of a competitor (a threat). This provides a brief snapshot of where an organization is and what might be on the horizon in very high overview. This approach contains only the singular dimension of flat area.

Other simplistic approach Related Articles

Fire Up Your Sales With Enthusiasm To Burn!
“Selling is simply a transfer of enthusiasm from salesperson to customer.” Despite it’s simplistic appearance, this is one of the most useful descriptions of the sales process I’ve ever heard. It says a lot about what it takes to be successful in selling and can pay huge dividends for entrepreneurs and sales professionals that take this message on board...

What are Your Real Priorities?
So many people, when they think of clutter, think of piles of stuff laying all over the place, but we can clutter up our schedules and life choices too. As you are determining your goals, start with identifying your priorities. If your goals are not aligned with the things that are truly important to you, then, what is the point? I realize that sounds simplistic, but for many it is an exercise that really helps.
Leadership with Integrity; how to ensure it exists in your organization
Throughout my career in Human Resources, I have had managers ask how, if they found themselves in a difficult situation, could they be sure to say the correct thing? “When in doubt think about these two things: treat people the way you would like to be treated and if you don’t want to read it or see it in the news, don’t say it!” It’s simplistic, yes, but advice that the VP HR at Enron could have been doling out. In the absence of strategic leadership and clearly reinforced corporate culture or values, these are two basic considerations for managers running an organization today.
Using the Right SMB Sales Approach
The sales approach to employ in the SMB accounts depends upon a number of factors, such as the culture of your organization, the offerings you sell, and what the customer needs from you in the sales process. Knowing when to use a solution sales approach versus a consultative sales approach is a dilemma that confronts many sellers and directly impacts your odds of success.

Look Before You Leap Into Affiliate Marketing
Before you take the plunge into a Internet home business you need to take some time to “look before you leap” . While this may sound simplistic it is a key strategy of affiliate marketing. This one simple process can save thousands of new Internet marketers from failing and save them some of their hard earned cash.

MYTH: Cold calling is a good idea
In the "olden days" when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks. At M&B - and in my business - it was very clear that if I didn't bill anything I didn't earn anything. So I got on the phones and I prospected to people I didn't know - that is, cold calling. This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well. But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of "push" and "pull" prospecting strategies rather than one simplistic "push" approach to selling such as cold calling.
Can't Touch dis
Every so often I run into a challenge so daunting that there is no place to hide. I was recently hired to develop a fairly simplistic pilot program that could easily be exportable to other areas of the country.

Network Marketing Prospecting: Cockamamie Fridays
In the past network marketers used a subtle, back door approach to pitch you on their product or service. Today it is a wham-bam in your face approach: come and get it. Now.
Where are you feeling the love?: How to attract ideal clients, not tire kickers
How can you consistently and easily attract ideal clients instead of tire kickers into your business? This article addresses this million-dollar question in a simplistic and yet powerful and profitable way.
All Successful Entrepreneurs Share These Traits
Entrepreneurs, among many other skills, are tremendous when it comes to sales and customer service. Since sales is simply good customer service combined with acute knowledge of their business, the hardest working entrepreneurs find sales to be more simplistic than the general public....
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