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Lesson #3: Build a Strong Brand
“Starbucks represents something beyond a cup of coffee,” says Schultz. “While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things. We are always looking for innovative ways to surprise and delight our customers.”
Staying Hooked In With Your Internet Based Business
As someone with a home based internet business, you know the siren lure of staying for an extra hour or two at the computer - just one more job, one more email. That next ping might be the big deal that boosts your business, big time. It's very easy to get wrapped around the spindle of your work and let your home life suffer.

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Starbucks Nutrition Facts
It’s a sweltering 30 degrees outside and you’re baking in the summer heat. Suddenly, you notice that beloved black and green siren logo that you have come to care for so dearly. Finally, Starbucks respite! You wander inside, order an ice-cold Frappuccino and plop down into one of their easy chairs. Ah, Frappuccino, you think to yourself – does a body good. But, does it?
Staying Hooked In With Your Internet Based Business
As someone with a home based internet business, you know the siren lure of staying for an extra hour or two at the computer - just one more job, one more email. That next ping might be the big deal that boosts your business, big time. It's very easy to get wrapped around the spindle of your work and let your home life suffer.
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