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7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

Other site overview Related Articles

Make Your Web Site Pay Off
Illustrations of why Search Engine Optimization) SEO is essential to bring in qualified customer to a web site, and an overview of what SEO involves. It IS possible to do this yourself, if you're so inclined.
Chasing your Longtail
An overview of long tail and short tail keywords on a recently created site.
Why Many Websites Fail
Here’s a statement that may shock you. No one gives a darn about how great a web site is designed! Does that surprise you? Well, in truth, all anyone cares about when they hire a web designer is whether they can solve their problems and get them new clients. Ask any visitor to a web site what they want from a site and in all likelihood they’ll tell you that they just what to find the information or the product they’re after. So, in fact, it doesn’t matter if a site has great graphics or is filled with fabulous flash animation because the bottom line is this: When designing a web site, your only concern is whether the web site does what it was meant to do, which is to get new business.

Who Is Your Audience
What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Don’t just sit around on the Internet, put your web site to work.
So your business has a web site. Great! As we’ve said before, “It’s a credibility issue—these days a business is expected to have a web site.” But wait a minute, what’s the site doing for you? Sure, your web site is helping your customers get to know, like and trust you by building awareness, providing information and shortening the selling cycle, but could it be doing more? YES!

How to succeed in business on Facebook
Facebook is fast growing as a social media site and it is a tremendous platform for conducting business. This article gives an overview of what facebook represents to me as an entrepreneur and how I would advise people to use it for the benefit of their business.
The Evolution of Equipment Financing and Leasing in Canada - an Overview
A brief overview of equipment leasing and financing in Canada from an industry overview perspective.
How a Sitemap Differs From a sitemap
Yes you read that correctly, and no, it’s not a typo. Many people often fail to distinguish between a Sitemap and a sitemap. In simple words, the sitemap for visitors gives an overview of the structural linkage of your website. Sort of a map or layout of your site for visitors to see how your site is laid out and help them navigate your site.
What to Look for in a New Franchise
Want to buy a franchise opportunity? Great idea! Here is a high-level overview on what to look for: Operating History - A long history of success is the #1 thing to look for. If many other franchisees have been successful over the years, your chances are probably pretty good that you will be successful too. Location, location, location - Investigate the territory rights. Make sure that your site selection is a good one. Don't settle for a second rate site.
One Web Site Or Two?
Many business owners are wondering whether one Web site is enough, or whether they should have two or more sites. Typically their thinking starts by them saying it would be "too cluttered" to have everything on one site. Fair enough - it's good that they don't want to confuse site visitors with a cluttered Web site. But what exactly does "too much clutter" mean?
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