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Google Adwords Warning - wasting money on broken destination urls
With Google Adwords what you see in the administration section may not be what you get in the real world. This is a warning to Adwords advertisers who use content management systems.

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How to Avoid the Web Site Usability Gap
One of the most important components of a successful Web site is how it makes the transition from what a user is trying to accomplish and what the site is actually providing. Many times there is a gap between the usability of a Web site and the intended results of the company, or individuals, that developed the site. Here are a few suggestions on how to avoid the "usability gap" that is present in so many Internet sites
Why Many Websites Fail
Here’s a statement that may shock you. No one gives a darn about how great a web site is designed! Does that surprise you? Well, in truth, all anyone cares about when they hire a web designer is whether they can solve their problems and get them new clients. Ask any visitor to a web site what they want from a site and in all likelihood they’ll tell you that they just what to find the information or the product they’re after. So, in fact, it doesn’t matter if a site has great graphics or is filled with fabulous flash animation because the bottom line is this: When designing a web site, your only concern is whether the web site does what it was meant to do, which is to get new business.

9 Tips for Creating a Site Map for Visitors and Spiders
Not every site needs a site map, they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages. The difference is that search engines and visitors access your site map differently and therefore there are different methods that need to be applied to creating site map(s) that are friendly for both engines and search spiders.
Your Firewall Could Get You Delisted
Some web sites in the latest Google update were removed from top positions on Google that had been there for years. Webmasters were trying to figure out what had happened and couldn't figure it out. After further analysis of the web sites and the web servers that they were on it was determined that their firewall was blocking access to the robots.txt file which in turn was causing their site to be removed from the index.
Silicon Valley to make Greener Computers
A coalition of technology companies and environmental groups recently launched an initiative to conserve electricity and curb global warming emissions by making the world's computers and servers more energy-efficient.

Who Is Your Audience
What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Don’t just sit around on the Internet, put your web site to work.
So your business has a web site. Great! As we’ve said before, “It’s a credibility issue—these days a business is expected to have a web site.” But wait a minute, what’s the site doing for you? Sure, your web site is helping your customers get to know, like and trust you by building awareness, providing information and shortening the selling cycle, but could it be doing more? YES!

9 Best Digital Ad Serving Solutions
Ad serving describes the technology and service that places advertisements on web sites. Ad servers basically let you swap out ads quickly by putting simple HTML or JavaScript tags in your site. After which you just need to manage the ad server whenever you need to change an ad on your websites. You can monitor stats, geo-target ads and make numerous other little changes to make sure you are optimizing your revenues.
An Introduction to Cloud Hosting
There is a new buzz word when it comes to web hosting and that word is cloud hosing. Cloud hosting, in its simplest measure, is group of multiple servers that are all connected together and this forms the ‘cloud' in cloud computing. This cluster of servers allows users to utilize not one, but all of the servers which then offers many advantages over traditional web hosting.
One Web Site Or Two?
Many business owners are wondering whether one Web site is enough, or whether they should have two or more sites. Typically their thinking starts by them saying it would be "too cluttered" to have everything on one site. Fair enough - it's good that they don't want to confuse site visitors with a cluttered Web site. But what exactly does "too much clutter" mean?
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