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Selling in Bad Economic Times!
When the economy goes bad, it is easy for sales people to blame their lack of results on this, and I would not pretend that it is possible for every company to make their planned sales targets when this happens. However, after working with many sales organizations in 5 countries, and as a result of a survey of some 4,000 sales people, I found some very simple opportunities for improved sales effectiveness, which, if identified and seized, can produce some amazing increases in results even in tough times. Its just a matter of focus and discipline; things many sales people are averse to!

Other situation summary Related Articles

ATTRACTING INVESTORS: A Compelling Executive Summary in 10 Items or Less
Attracting an investor is like attracting a mate—you want to pique the investor’s interest without showing all your cards at the outset. The perfect vehicle for achieving this delicate balance is the Executive Summary. The goal of an Executive Summary is to whet the appetite of the investor by presenting a compelling premise, an irresistible hook. Your short (5 pages or less) document is meant to give a potential investor every reason to say “yes” and little reason to say “no” to a face-to-face meeting.

Writing a Compelling Executive Summary
Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. Your goal is not to explain your business to the investor; your goal is to convey the essence of what makes your business exciting. If you accomplish that, the investor will not only want to find out more, he or she will want to help you be successful.

Selling Ideas with Business Cases
Your budget has already been reduced drastically this year. Expenditures are being examined very closely by Finance, and projects that do not provide a clear return on investment are being chopped. If this is your situation, you need to read this summary. When times are tough, it is critical that you demonstrate the value of every proposed investment in a clear, logical manner. Use Demand Metric’s Business Case Template to help you justify spending for additional staff or other needed resources.
Solve the One Problem the Buyer Has, Not the Nine They Do Not
Executive Summary: The buyer is the focal point of the sales process. Sales reps need to evolve from traditional sales practices and place a greater emphasis on the buyer’s perspective. Having insight into what buyers expect will allow sales reps to customize the features and benefits of their product solution that directly impact a buyer’s situation.
5 Types of Questioning
Executive Summary There is no sense asking aimless questions. Sales reps must be responsible and ask questions that serve a specific purpose. They need to understand the type of questions they are asking, and the resulting information they can expect in return. Sales reps that can master the five types of questioning will be able to develop a detailed account of their buyer’s situation and the solution they desire.
Feature/Benefit Selling Does Not Replace Effective Questioning
Executive Summary: Buyers are only concerned about product features that are relevant to their needs. Sales reps that focus on creating alignment with buyers, and avoid using a ‘feature dump’ as their primary means to sell, will connect with buyers. This is accomplished when reps focus on the unique capabilities of their product as the best means by which to improve the buyer’s current situation.
Sales Proposal Executive Summaries: Don¡¦t ¡K Unless
Your proposal can make or break your sale. It can get you in to see the customer or keep you out. When you do include an Executive Summary in a proposal, it¡¦s the first thing most customers read. More importantly, it may be the only thing executives/key decision-makers read at all. Executive Summaries establish that all-important first impression. They can draw customers in ¡X or turn them away. Unfortunately, many Executive Summaries are neither a summary nor executive.

2011 Compensation Budget Forecasts
The following is a general summary from a number of large consulting firms and national research organizations. (Note the following is a summary of overall budget projections.
Howling Dog
If you have made a poor choice of employment do something about it. For your own peace of mind do something! Anything is better than remaining in an unpleasnt situation. It is, of course, a different story if your current employment is necessary because of the economic situation. there is not much that can be done about this in the short term. You may have to put up with employment that you would not normally choose or which is possibly unpleasant. Internalise the fact that this is a temporary situation.

Your Business Plan - Keeping Your Executive Summary Clear and to the Point
An executive summary is a short, sharp snapshot of the key points contained in your business plan. Find out how to prepare an effective executive summary to make it easier for the reader to gain a good understanding of what your detailed business plan will cover.
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