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Competing with Big(ger) Business
How do we compete with big business? Given the size advantage, how can we win? The first key is being the right size—right for your customers, right for your market positioning, right for accomplishing your vision, mission and strategy.

Other size advantage Related Articles

Competitive Advantage
Customers buy from you because of a distinct advantage you bring to the table over your competition. It is important that you identify this advantage and build on it to grow your business. What do you do better than your competitors or peers? What is your unique selling proposition that will bring customers to you? If you can properly identify and develop your competitive advantage, you are almost assured sales and marketing success. Let's take a closer look at the fundamentals of competitive advantage.
ELearning Whats Working Whats not
The path to successful e-learning is shaping up for small and mid-size companies to gain the most advantage from it's economy of scale. Here's an overview of the ways that it is working.
Creative Debt and Equity Financing Programs for Small and Medium Size Businesses
This article introduces several concepts and information about financial programs that are little know to the small and medium size business owners. The programs are commonly used by the larger corporations on a daily basis. We have down-size the concept to make them available for the small and medium size businesses. If you are having difficulty finding funding for your start-up or expanding company this article is a must read, you will not find this information in your local book store or college course
3.1-3.2 The SME sector in Tanzania: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
The Tanzanian government defines SMEs according to sector, employment size, and capital investment in machinery. Accordingly, SMEs are defined as micro, small, and medium-size enterprises in non-farm activities, including manufacturing, mining, commerce and services. A
8 Green Marketing Ideas for Your Business
We’re going to look at how small to med-size businesses can make a commitment to environment and create a competitive advantage in their market place.
Six a day, six days a week
Need a basic but realistic recipe for a balanced diet? Go for six ‘airplane-sized’ meals a day, six days a week (no, not the size of an actual airplane…but the size of the meals they serve you on board).
Why use A3 in Marketing
know you are thinking A3 is your first choice of paper size. Saying to yourself, I can't be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that you develop.
Competing with Big(ger) Business
How do we compete with big business? Given the size advantage, how can we win? The first key is being the right size—right for your customers, right for your market positioning, right for accomplishing your vision, mission and strategy.
B2B Marketing and Sales Truisms
Marketing and sales must operate within new realities that are identified by new truisms. These in turn, dictate changes to traditional marketing and sales methods that organizations of all size must address. A mindshift is the first step, followed by different strategies and plans, process and expertise. Those who embrace these truisms are prepared for a real advantage, even over larger competitors who are typically slower to respond.

Develop 7-10 Times Competitive Advantage
Why do some companies excel and others do not? What makes some companies successful while other struggle? We are all looking for that competitive advantage. Companies that have found such advantage usually have identified their X-Factor. Your X-Factor comes from creative innovation and dynamic brainstorming designed to help your company develop a 7-10 times advantage over the other competitors in your industry.
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