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Competing with Big(ger) Business
How do we compete with big business? Given the size advantage, how can we win? The first key is being the right size—right for your customers, right for your market positioning, right for accomplishing your vision, mission and strategy.
Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

Creating a Mastermind Group
Creating a Mastermind Group Over the years I have participated in several mastermind groups and have found them to be very valuable. No one gets to the top of the mountain alone. Why would we want to when the view is so much more amazing when surrounded by friends? My involvement with mastermind groups allowed me to realize how valuable it is to have an ‘inner circle’ - a group of people who have your highest and best interests in mind. Are you in a mastermind group? If not, consider building one.

5 Tips on How to Choose Which Wholesale Promotional Products to Offer
Promotional products are given away primarily to create and sustain interest in a company’s products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company’s name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you’ve considered all the important factors that can affect it.

Other size matters Related Articles

Creative Debt and Equity Financing Programs for Small and Medium Size Businesses
This article introduces several concepts and information about financial programs that are little know to the small and medium size business owners. The programs are commonly used by the larger corporations on a daily basis. We have down-size the concept to make them available for the small and medium size businesses. If you are having difficulty finding funding for your start-up or expanding company this article is a must read, you will not find this information in your local book store or college course
3.1-3.2 The SME sector in Tanzania: Support for Growth-oriented Women Entrepreneurs in Tanzania, 2005
The Tanzanian government defines SMEs according to sector, employment size, and capital investment in machinery. Accordingly, SMEs are defined as micro, small, and medium-size enterprises in non-farm activities, including manufacturing, mining, commerce and services. A
Companies Stifle Intrapreneurs At Their Own Risk
I've noticed an interesting trend lately. Usually the e-mail I receive in response to this column comes from rookie entrepreneurs or established business owners seeking my input on startup matters, financing, employee relations, general management and leadership issues, policy matters, etc. Lately, however, many of the messages are coming from employees of medium-size and large companies who are interested in starting a business of their own.
Recognize Your Emotional Sleight-of-Hand
As people get into midlife, they often become very busy taking care of very important matters. Too often, those 'matters' are merely a misdirection from what's really going on.
Six a day, six days a week
Need a basic but realistic recipe for a balanced diet? Go for six ‘airplane-sized’ meals a day, six days a week (no, not the size of an actual airplane…but the size of the meals they serve you on board).
Did You Know That Your Beliefs Are Not Real?
Do you think it really matters what you believe? Or to put it in another way, do you think it matters what your beliefs are in your financial area, business or career, or your relationships? What about in your health and fitness area?
Why use A3 in Marketing
know you are thinking A3 is your first choice of paper size. Saying to yourself, I can't be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that you develop.
Competing with Big(ger) Business
How do we compete with big business? Given the size advantage, how can we win? The first key is being the right size—right for your customers, right for your market positioning, right for accomplishing your vision, mission and strategy.
Marketing Advice For Franchise Owners
Franchise owners know one thing, either they are getting enough marketing support from corporate or they need to take matters into their own hands. Unfortunately, the latter is the usually the case. In today’s era of budget cut backs marketing is usually the one line item in the corporate budget with the bull’s-eye on its back. Franchisees need to take matters into their own hands and deploy the marketing strategies that Fortune 500 companies are executing.
Why Ethics
Increasingly, commnents are made about the uneithical leaders we have. Who said? "If you have integrity, nothing else matters. If you don't have integrity, nothing else matters." Read to find out.
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