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sized budgets Tagged Articles
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How to Pick a Search Engine Friendly Domain Name for Your Business (Even if You Think All the Good Names are Taken!)
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| Here are 9 top tips for finding a great domain name for your on-line identity that will rank well with the search engines – and help your potential customers find you as well.
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Other sized budgets Related Articles
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Make the Recession Work for Your Brand
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| As the economic cycle spins, marketers look forward to the economic highs and dread inevitable recessions. When the economy goes sour, how do brands stay alive? During an economic slump, advertising budgets tend to be the first item cut. But history strongly suggests advertising budgets should be increased during a recession. |
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Branding: The Competitive Edge in a “Flattening World”
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| If you own or work in a mid-sized company, you know only too well what author Thomas Friedman is talking about in his book entitled “The World Is Flat.” You know the competitive landscape no longer has a horizon. You can no longer enjoy the “friendly competition” of similar-sized or like-minded firms competing with you regionally or nationally.
In fact, many mid-sized companies dominated domestic markets simply because global competitors couldn’t get here. But technology has hit full stride. While five years ago, global competition may have seemed like a nagging fly that wouldn’t go away. Today, it is a reality.
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The Top 11 Branding Challenges Facing Mid-Sized Companies
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| While this edition is based on our experiences as a provider of branding services to mid-sized companies, organizations of all sizes will benefit from this advice. Small, but growing companies will gain insights on how to avoid future branding dilemmas as they head to mid-market size. Larger organizations will benefit too from the ability to better understand their supply chain partners, many of which are mid-market entities. And mid-sized companies will gain new respect for the importance of branding to their success. |
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Squeeze Maximum Results from Your Marketing Budget
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| A common problem for all businesses is not having enough money to put into place all the possible marketing ideas. Quite simply, promotional opportunities exceed the budget available.
I’ve seen this with marketing budgets in the millions of dollars, as well as with marketing budgets in the thousands of dollars.
This means you have to make choices. You have to choose which marketing tactics to deploy. And choose how much you should spend on your marketing program. |
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Ten Tips for Selling in a Down Economy
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| Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy. |
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Staffing in Tough Times
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| Obviously budgets are tight and potentially getting tighter, but where and how do you trim budgets without negatively affecting your retail performance? We take a look at various facets of staffing and how to address them in a downturn. |
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Maketing Budgets Continue To Shrink In Today's Economy
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| Many small to medium sized businesses are struggling with smaller marketing budgets. Just because your marketing budget is smaller you shouldn't expect smaller results. Use these marketing tactics to improve marketing ROI in a down economy. |
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Cost of office fit out
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| The service providers or retail companies in the office fit out, commercial fit out, relocation, interior design and refurbishment services sectors promote their inspirational services and products in amazing budgets all around the world. Alas, as they likely spend more in promotion, they neglect the real buyers and their unique needs that are limited by their tight budgets as the result of the economical recession in the world. |
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How to do great marketing with (almost) no money
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| Many small businesses have very limited marketing budgets. They cannot afford TV ads, radio, billboards, print ads, etc. So how can they get prospective customers. In this article penned for March Marketing Madness, Jeff Ogden, President of Find New Customers, shares insights for limited budgets. |
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Follow These 5 Simple Steps to Drive a Flood of Traffic to Your Affiliate Marketing Site
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| Many large and mid-sized corporations have redirected more than $15B of their advertising budgets from traditional promotional activities to Internet Marketing including Affiliate Marketing, suggests Mike Farrell with aspenIbiz. Read this short post as it provides 5 critical steps and 7 tips to follow to get your share of the future of the world’s digital economy. |
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