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Nine Components of Sales & Marketing Strategy
Strategic sales and marketing management delivers plans that help a company achieve its objectives. Completing these nine tasks will show you where your company stands compared to competitors and what you need to do to strengthen your position in the marketplace.
Hey Ive received an FDD Where in the world do I start this thing is huge
You are working your way throughthe franchise process and now you have a franchise company's Franchise Disclosure Document and it is several hundred pages. In this 5th article in our series we explain what the intention of the FDD is as well as what to look for when you receive it. This is a critical document and knowing what and where to look is critical. Read on for a description and guide for reviewing a franchise company FDD.
Murder Walls for Crime Novelists
If you watch most great crime dramas such as Law & Order and Without a Trace, you will notice that investigators often use visuals on a wall to keep each case organized. This is a Murder Wall. Imagine trying to write a story without knowing your suspects or their possible motives. Here's how authors can construct a Murder Wall...

Building a Character Wall
Sometimes it can be difficult for fiction authors to keep their characters straight. Many find their characters end up blurring into each other--mainly because they've lost sight of who each of these people are in the story. By creating a "character wall", you'll have a constant visual to keep you on track. So start building!

Other sized pieces Related Articles

Small Business Success The 21 Essential Pieces for Your Business Success Puzzle
Success takes a different picture for each small business owner or entrepreneur. However, upon reflection, there appears at least 21 essential pieces that every business owner or CEO must have within their business success puzzle. Read about these pieces and why they are critical to your business success.
Branding: The Competitive Edge in a “Flattening World”
If you own or work in a mid-sized company, you know only too well what author Thomas Friedman is talking about in his book entitled “The World Is Flat.” You know the competitive landscape no longer has a horizon. You can no longer enjoy the “friendly competition” of similar-sized or like-minded firms competing with you regionally or nationally. In fact, many mid-sized companies dominated domestic markets simply because global competitors couldn’t get here. But technology has hit full stride. While five years ago, global competition may have seemed like a nagging fly that wouldn’t go away. Today, it is a reality.

Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that— lots of the little pieces; like creating products, taking care of clients, wrestling computers, etc.— and a whole lot of sky; the big open space that is creating a successful and enjoyable business. I had so many pieces of ‘puzzle sky’, I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the ‘pieces’ together, I have finally put together the big business puzzle— and it’s not what I thought it would look like.
Sales Big Picture - Top Salespeople Sell Attractively on Purpose
One of the most frequent complaints of salespeople is the ebb and flow of sales. Getting sales is the goal of a salesperson. Now step back. What is one of the first pieces in selling? Maybe prospecting? Take another step back. Maybe marketing? There are at least three strategic pieces with their tactics to increase both your understanding and successful actions in the buying and selling process.
Business Plan and Implementation Principle 1
Let’s say you are my employee, and I ask you to build a puzzle of 1,000 pieces. The challenges are that there are no square edges, you cannot see the picture of what the puzzle will look like in the end, and most of the picture is pure black or white. Oh, and by the way, I am going to give you extra pieces. How motivated are you to build this puzzle for me? Welcome to the typical business. This is how the majority of employees feel in most organizations and why most employees only do the minimum expected to keep their job.
The BIG Pieces Go in First
As you look at your calendar and set your goals for 2009, consider these twin principles of Balance and Big Pieces. Use this simple tool to increase your success (and your joy!) in the year ahead. Put the BIG pieces in first, and give them the necessary time, energy and focus to create the balanced, satisfying life you deserve.
Simple Ways to Improve Your Creative Writing
Creative writing can be a rewarding pastime. Many people turn to the pen to unwind after a stressful day. Some creative pieces can even be sold, turning a pastime into a source of additional income. However, many pieces that get written never see the publisher's desk. Why? Because although creative writing is a hobby for many people, they need to produce professional-level work if they want to get published.

Are You in Compliance?
It sometimes seems as though we spend way too many non-productive work day hours, protecting ourselves from new government rules and regulations. As frustrating as this may be, I encourage you to comply with government "do and don't" directives. And, as with most distasteful tasks, I suggest you tackle these directives in bite-sized pieces.
Why You Might Not be Ready for Publicity
Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They’re looking for a starting point to get the word out so they have a general understanding of press releases and strategies. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in place before you really start creating publicity buzz. And, I’m always upfront about that.

The Three-Part Harmony in Your Logo
Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.
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