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Our Next Great Tech CEO...Hero or Cheerleader?
Gary Shapiro, the head of the CEA (Consumer Electronics Association) has been saying almost every chance he gets that the technology industry will lead the economy back. He's probably right because so it drives almost everything we do today -- business, education, healthcare, entertainment, education. Take the PC, CE, communications products and technology out of the picture and what do we have? The changes -- especially in recent years -- were pushed forward by bosses who had visions of changing life for everyone for the better. Today, some have passed the baton of leadership, some have taken extended time off, some are doing time. The new breed of business

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The Importance of Bookkeeping
If you've been running your business for any length of time you understand the importance of bookkeeping and how neglecting it can create havoc!

Have you put in your 10,000 hours?
Length of time required to master a skill or craft

Hire the Best Salespeople on the Planet
Several months ago Objective Management Group began to identify hirable candidates that are ideal - they will ramp-up more quickly than a normal hirable candidate. A normal candidate should ramp up according to this formula I devised many years ago: Normal Ramp Up = Length of Sales Cycle + Length of Learning Curve + 30 Days.

••••••> Creating a Website that Can Go the Distance for Great SEO
Create a website or websites that you intend to use for an extended length of time to get fantastic search engine rankings.

Why is a Business Plan Important?
A business plan is a clear and concise way of putting your thoughts onto paper. Contrast to popular belief a bank underwriter does not give more favor or merit to a business plan that is 100+ pages long. Make sure you are being short and to the point. A typical length for a business plan can be 4 to 10 pages in length. Here are the major areas to consider when writing your business plan:

Shorten the Sales Cycle
It seems as if your customers' number one goal is to lengthen it! The economy and an environment of heightened skepticism have doubled or even tripled the length of the sales cycle in many industries. So what can you do that is in your control to accelerate the close?

The Invisible Close Sales Nugget: 5 Questions to Ask Your Host Before You Get on Stage
If you've been around me for any length of time, you know that I'm a big proponent of free speaking gigs. By that, I mean those opportunities that don't pay you to speak upfront, but that can yield big results from back-of-the-room sales.

Business Casual and the Psychology of Office Attire or Who Cares What you Wear to Work as Long as you Perform?
No, it shouldn’t matter if a woman wears a tight, pencil skirt or a man wears Birkenstocks and Bermudas as long as s/he excels at work. But know that to some people, it does. Here's why.

The Money Blues
Feeling down on your luck for any length of time truly does suck. It can impact your self-worth, health and relationships. Do yourself a favor and take back the reigns of your life.

Email Marketing Made Easy #15 - Writing Effective, Sales-Generating Emails
Writing an effective, response-generating email ad, whether it's a small, six-line ad or a full-length "solo" ad, is not as hard as it seems. It really needs to follow six simple steps:

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