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Lesson #2: Fight for your Beliefs
“I fought the good fight,” says Hefner. “I didn't start the magazine as a crusade but there's always been a little bit of the crusader in me.”

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Develop Your Positioning Statements
Your positioning statement is used in literature, your website, and other sales materials. It should capture how you are positioned versus your competitors -- your value proposition, the core of your brand, the critical thing that you stand for. You should have three different lengths; a 25 word , a 50 word and a 100 word statement.
Lesson #1: Plan for the Worst to Reduce the Risk of Risk
Entrepreneurs, by definition, are risk-takers, people willing to strike out on their own in order to seize an opportunity and make a profit. But, for Li Ka-shing, the richest man of Chinese descent, risk should not be a part of the equation. Li is a self-proclaimed risk-averse entrepreneur and goes to any and all lengths to reduce the risks inherent in his actions. It was in planning for the worst case scenario and learning to expect the unexpected that Li managed to succeed where others before him had not.
Jobs are from Mars, Business is from Venus
It is astonishing the lengths that humanitarian and development organisations will go to avoid talking about business, or to businesses.
Values: The Importance of Walking the Talk
In the last few years most companies have recognized the importance of documenting their values. Some have gone to great lengths in detailing what would be ideal behavior but it is still the rare company who has leaders who actually walk the talk. Many organizations seem to forget the connection between customers, employees, and financial results.
If Your Home Page Could Only Talk
Dear web site visitor. I can’t tell you how glad I am that you found my website. You have no idea the great lengths we’ve gone to get you here, let alone what we’re about to do to keep you on this web site.

HOW TO BE A TRUSTED ADVISOR
Imagine going to a heart surgeon and leading with “give me your best price on a triple bypass?” Madness! You just wouldn’t do it. Why? Because you want the best person for the job and you’ve probably gone to great lengths to research and speak with friends or associates who have been through a similar process or know others who have – in order to find the right information you need to make the right decision. The right decision is always - what’s best for you. The price is the last thing on your mind if you want the best result.

Go All the Way and More!
Sometimes it's a matter of unknown limitations you've set on yourself. Limitations to how far you will go with any given circumstance, determining to what lengths you will go to become successful. It becomes a matter of deep commitment to do whatever it takes. Not only to achieve the goal, but moreover to eliminate that obscure obstacle that seems to constantly stand in your way. Questions need to be asked of yourself, but more importantly answered with the most brutal of honesty.

Business Casual and the Psychology of Office Attire or Who Cares What you Wear to Work as Long as you Perform?
No, it shouldn’t matter if a woman wears a tight, pencil skirt or a man wears Birkenstocks and Bermudas as long as s/he excels at work. But know that to some people, it does. Here's why.
Employment and Labor Law in California Updates
While federal legislation on small employers remains complex and burdensome across the country, overbearing employment and labor laws in California are helping it maintain its reputation as the one of the most litigious states in the Union. Recent court cases highlight the complexity and exposure of labor laws in California, and the lengths to which employers must go to be informed and protected.
Here’s One REI Improvement That’s Worth Doing
There are direct importers in most metropolitan areas across the country, who offers a nice selection of pre-fabricated slabs in their huge warehouses. These can be found in 8’, 9’, and even 10’ lengths depending on the type of stone. They are pre-cut with a standard bull nose finished edge. Usually for a $20.00 up charge you can get a right or left return finished edge as well. Also, 4” or 7” matching back-splash stock is available. Many offer free delivery, too.
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