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Lesson #1: Push Your Ads To The Limits
“Anything we do in advertising is controversial,” says Klein. “If it’s provocative and sensual and related to what we’re selling, I'm willing to take the chance. I have fun with the ads.”
Is There an Elephant in the Room?
Living with an elephant is difficult and painful. You are not free to use your talents or free to explore new territories of life. You are imprisoned by trying to navigate around the big obstacle in the room and therefore until you remove the obstacle, tackle it head on, you are not free from it and it impacts your life.
Homeless in downtown San Diego
An interesting experience and my insights as a homeless in downtown San Diego, during three hours.

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Technology is So Passé … It’s All About Fashion
We looked at the stuff at CES...at CTIA...at NAB...at all the shows and media coverage. There was an epiphany (gotta love that word). The PC/CE/communications/content industry isn't about technology...it's fashion! It's what's hot...what's not. Notebooks...no netbooks...no smartphones...no ebooks...no tablets. Local storage...centralized storage...personal storage...cloud storage. Your next product, service can be hot, cold, dead in a month. We flip faster than skirts rise and fall. There are no bold , ah ha predictions here but at least you'll know why you change phones, computers (whatever) more often than you change cars. What's it gonna be tomorrow? Don't ask the buying public(s)..invent it!!!! -- borrowed from John Doerr (come on what do you think fashion is? Right creative borrowing!).

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