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What Your Customers Want
Don't assume all of your customers are trying to grind you down to your last nickel. Some of them will do that...and you're going to have to ask yourself if that is a customer you need to keep. Many customers, many, many more than you can imagine would willingly walk with you to the "World of Oops. " They are looking for freshness, pilot projects, new ways to distribute and create new products and services. Yes - they want to be strategic. Yes - they want it to be measurable. And yes - they are still willing to try something new.

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