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Walt Disney Resort
In 1955, the first Walt Disney Resort opened in Anaheim, California. It was extremely popular, but despite its success, market research revealed that only two percent of visitors that came to the resort were from east of the Mississippi River. The Walt Disney Resort was failing to attract people from the region where three quarters of the American population actually lived. Founder Walt Disney was also unhappy with many of the businesses that had sprung up around Disneyland and wanted more control over a larger area of land.

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