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Like this article? PLEASE +1 it! |  |
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slab Tagged Articles
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Marketing Opportunities in Difficult Economic Times
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| "Business as usual" is NOT the most effective strategy for surviving/thriving during economic downturns. Consumers don't stop buying during tough times but they do buy more cleverly. And they spend A LOT more time researching their purchases, seeking advice from friends and associates and otherwise doing their homework. Recession Marketers need to refine their tactics as well.
In this article we share 7 essential tips to help you sharpen up your offerings (and actually most of these tips contain useful advice for marketing more effectively in ANY economy, good or bad).
You won't blossom in 2010 simply by acting as if it's business as usual. Nor is it a time to hide your budget under a bushel. As one major advertiser summed it up: "When times are good, you SHOULD advertise. When times are bad, you MUST advertise." |
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Business Planning - Acknowledge the Old Goals First
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| An article about business planning and how to acknowledge what might be getting in the way with helpful coaching questions to guide your business planning efforts. |
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iWhatever is the Answer…
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| No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio?
Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements.
What do they really mean for us tomorrow and beyond.
Life in the parallel universe sounds fun, exciting, different from the real world.
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iWhatever is the Answer…What Was the Question?
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| No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio?
Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements.
What do they really mean for us tomorrow and beyond.
Life in the parallel universe sounds fun, exciting, different from the real world.
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