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Ethical Leadership A Must for Customer Loyalty
Customer loyalty starts with the executive leadership. Yet, there appears to be an ethical leadership gap between the executives and everyone else in many organizations. Learn about one of these gaps.

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Proven Alternatives To Lowering Prices
Many businesses struggle with pricing issues. Maybe you're frustrated with low price competition. Since you need profit to have a healthy business, there is a lot to gain by understanding what motivates people to buy. Discover how you can prosper even if competitors are slashing prices.
How to Market in a Bad Economy
You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your marketing activities to save on expenses.
Don't Slash Prices, Do In Store Promotions
How to get more customers in the store? These days it seems to be the question that most retailers are asking and is a much more optimum solution than the slashing of prices. Yes, buyers may be looking for bargains, but they also value a fun and entertaining shopping experience. If you provide that, the customers will come.

Maintaining Our Spending Superiority
Now that the long-awaited second Carter term is entering its fourth year, we should not be surprised that the president is finally getting a handle on defense spending. He was on the TV contraption the other day, announcing we'll be slashing our defense budget, but "we'll still maintain our military superiority." After all, he argues, we ought to be able to get by on a budget still greater than that of the next ten nations combined....
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