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The Power of Four Understanding the Four Dimensions of Human Communications
We are often asked how we get a company or product understood in the marketplace so quickly. Easy, we build it as a brand. Yes, yes, you’ve heard Kim and I say this over and over. But just maybe “how” is the wrong question.

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Heightened Competition Driving Creative Sales Approaches
The information industry has recently surpassed the auto industry to become the world's largest industry-and everyone's scrambling to get into the act! Government and defense contractors are entering the commercial marketplace while new and evolving Internet technologies have spawned a whole new set of virtual companies competing for a slice of the pie.

When It Comes To Marketing Your Business Think Creatively
If your business doesn’t stand out in today’s hyper-competitive market place there’s a good chance that you won’t be in business very long. There are countless others vying for the same slice of the pie that you are. There are dozens of competitors just up the road doing all they can to get the attention of your customers and take money out of your pockets. It’s called “marketing,” and some are probably doing a better job of it than you are and some probably worse.
10 Ways to Cut Your Training Budget
Training managers are often asked to slice their training budget during tough times. Leslie Allan suggests 10 ways of meeting this challenge that will see the training function strengthen its place.
A Day In The Life Of A Great Harvest Bread Franchisee
Few things are more satisfying that a hot slice of fresh bread. Great Harvest Bread is one of the most successful bakery franchises around and if you've ever wondered what it's like to own and operate one, take a look at a day in the life of a Great Harvest Bread franchisee.
The Specialization-Differentiation Imperative
How to carve out your own slice in the market and charge more, attract more clients and enjoy greater confidence.

Apple should NOT cut Mac prices
There’s a constant cry from some quarters for Apple to slice prices on the Macs to: a) compete with the bargain bin PeeCees, b) accommodate consumers in these tough economic times, and/or c) prove those Microsoft ads wrong. To which I say: don’t do it
Internet marketing - Why do people refuse to listen to the truth?
No matter how you slice it, making money online takes work. Yet, there are many who choose to ignore this important fact. Find out why.

I’m Right, You’re Wrong: Behavioral Science Explains Away This Universal Belief
Each person is limited by their perception to access only a portion of reality, and they build their beliefs, values, and conclusions about the world based on the portion of reality they perceive. From this perspective people who perceive the world differently from you are not wrong, they are just seeing a different slice of reality than you are.
Leadership and Making It Special
There is a lot of talk, these days, about what a leader should do, ought to do, needs to do and do be do! Opinions from mainstream, midstream, downstream and upstream media are as diverse as there are people on the planet. Each stream of thought is equally convinced that their assessment of the ‘leadership’ event is anchored in a compelling, narrow focus of wisdom that drives their point of view. The leadership literature is abundant with personal testimonies, ‘pop culture’ analysis and perspectives that offer a very thin slice of a very large pie
Monthly Dinner With My Brother
Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on “How To Be A CEO.” Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice – I don’t think I’d been there in a decade – and it was surprisingly good), a great talk, and dynamite brother hang out time.
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