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What Have the Senses Got To Do With Marketing?
Emotional connection to something is translated by the senses. With marketing one of the goals for many companies is to create and deepen the emotional connection clients and prospects develop with a product, company or service. This is what creates unshakable loyalty, unsolicited referrals, and viral word or mouth.

Employment References Are So Important
Employment references are as important to the recruitment process now as they have always been, if not more so. The problem being they are now at times more difficult to receive than they were a few years ago.

Good Conversations Build Relationships
Companies are trying to get over the idea of marketing at you (passe) to building a relationship with you. Problem is you don't know if they want you for your mind...your body...your bank account. Give companies a little slack the smart ones are learning a whole new way of marketing but at least most are trying. The rest...ferget it!!!!! If you agree pass this piece along to those who don't quite understand the world we live in...

Perhaps with Your Manager It's Not Whether You Win or Lose. It's How You Lay the Blame
Are you getting wrapped up in someone else's blame game? Take a tip from the old Bear.

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