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WHY FACTS TELL, AND STORIES SELL!
The remarkable power of stories to drive readership, and burn your sales message deep into your prospects brains...

The Doom and Gloom of "To Whom It May Concern": Forget old-fashioned cover letters
Tips on writing creative, attention-getting cover letters.

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Being All That We Can See
There is no objective reality. We don't see the world as it is, we see the world as we are. Sean was filling out a university questionnaire to help determine roommate compatibility. Beside the questions, "Do you make your bed every day?" and "Do you consider yourself a neat person?" he checked "Yes." Later his mother reviewed the questionnaire. Knowing those answers were far from the truth, she asked Sean why he'd lied. "What do you expect me to do," he retorted. "I don't want to get stuck living with some slob!"

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