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Personal Branding - Do Your Marketing Materials Make Your Spine Tingle?
Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your “marketing package blunders”. Find out why you need to fix them, and get tips how. If you do, you’ll sell more of your products and services!

Other small business conference Related Articles

Don't Be Casual
Coming out of the Venture Capital in the Rockies conference, I was pleasantly surprised with how solid most of the presentations were. There was plenty of pre-conference preparation, practice, and iteration from the companies presenting – and it showed.
Blurb Books a Great Tool for Telling Your Story
I ran into a service called Blurb at the SXSW Interactive Conference this March and think they have a tool that has some great small business marketing applications. The service lets you take written words and images and turn them into very professional looking hard bound books in small quantities.
The Conference Commando
Do you attend business conferences? How much planning do you do beforehand? Where is the value in the conference for you. Andy Lopata looks at a recent event he attended and how he made it the most rewarding conference of his career.

Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?
5 Small Business Opportunities That Mean Big Business
Small business doesn't have to mean small sales, a small operation or even small profits. The majority of the American workforce is comprised of small businesses, and if you're looking a small business that can play ball with the big boys, take a look at the following small business franchises.
Small businesses, science/tech leaders, not the government, will lead us to a better future
New research released at the We Media Miami conference finds that most Americans believe small business, science and tech leaders will lead the U.S. to a better future – not the government, big business or the news media.
HR Technology Conference- Closing Thoughts
Last Friday I was able to participate in the final day of the HR Technology Conference in Chicago. I've shared some of my thoughts on the benefits of attending the conference from the perspective of networking and today I'd like to share some ideas about the sessions I was able to attend and some general thoughts on the conference:

Learned a Marketing Lesson at the AME Conference
The relationship to that concept was demonstrated at the AME Conference. The attendees and exhibitors have been thru the top section of the hourglass and now are in the bottom half. Not to sound too clinical, but they were the Buyers of the program. The next step in the funnel is the Repeat stage. AME started marketing the next conference in Baltimore immediately after you signed up for this one.
Price is what you pay. Value is what you get.
I recently had the pleasure of attending and speaking at the 6th CIPS Australasia Annual Conference for the procurement profession. It was my third invitation to speak at a CIPSA event in my capacity as a professional representing the sales profession. The theme for this conference was ‘Managing Volatility’. A key message I gleaned from the conference was Value Management rather than the narrow band width of Cost Management.
Are press conferences dead?
Despite some opinions, the press conference is still alive. Here are some examples of when holding a press conference may be a good idea.

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