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small business marketing strategy Tagged Articles
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What Ohio State Football Can Teach You About Your Business
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| If you follow college football, you've probably run across Ohio State a time or two. So why is it they win the small games and lose the big ones? The answer might surprise you (and you might be making the same mistake in your business). |
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Are You Playing to Win or Playing Not to Lose?
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| You may have heard the phrase "playing to win or playing not to lose." And while it sounds good to say "you're playing to win" in your business, what exactly does that really mean? Below are some signs that will show you which way you're leaning. |
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Do those long-copy sales letters actually work?
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| As a direct-response copywriter, this is a question I hear all the time. The answer may surprise you. |
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The Biggest Mistake Entrepreneurs Make that Impact Their Sales
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| I see this mistake happen over and over again. Entrepreneurs spend so much time and effort to bring leads home and then they never follow up. And if you don't follow up, you're not going to enjoy a consistent cash flow in your business, much less be able to grow your business. Here are 2 tips to get you started. |
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Information Marketing: The Mistakes I Made Creating My First Info-Product
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| Bet you never heard of my first information product. That's because it was a complete and utter failure. Read on to hear the story and how you can learn from my mistakes. |
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3 Mistakes Entrepreneurs Make When They Create Information Products
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| Ready to learn the 3 biggest mistakes entrepreneurs make when they create their first info-product? (The worst part is sometimes making one of these mistakes can really derail them.) Read on. |
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3 Mistakes Entrepreneurs Make When They Start to Sell Information Products
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| Ready to learn the 3 biggest mistakes entrepreneurs make when they start to sell their first info-product? (The worst part is sometimes making one of these mistakes can really derail them.) Read on. |
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What Information Products Can Do For Your Business
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| Wondering if you should be creating information products? Here are 5 things info-products can do for your business. |
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3 Secrets to Succeeding Online with Your Business
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| Succeeding online is easy, right? Just throw up a web site and you're good. Hold on, not so fast. Succeeding online isn't that easy but it's certainly possible. Below are 3 secrets to get you started. |
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3 Keys to Building a Successful Online Biz
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| Although it's not easy to build a successful anything, these 3 keys will go a long way to putting the foundation together for a successful online business. |
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3 Secrets on Getting the Most Out of Attending Events
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| As someone who has attended more than her share of events with fabulous (and not-so-fabulous) results, let me share my 3 secrets to getting the most out of your attending events. |
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The #1 Thing You MUST Do If You Attend Events
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| If you're going to spend the money to go to events, this is the Number One thing you MUST do or you're just throwing money out the window. |
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Are Sponsorships Right For You?
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| Should you become a sponsor? Should you offer sponsorships? Learn the pros and cons if sponsorship is right for your business. |
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3 Simple Steps To Taking a Quantum Leap in Your Biz
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| Taking a quantum leap means transforming your business quickly. It means going from $200,000 to a million in a year. And if you want to take a quantum leap, here are 3 simple steps to get you started. |
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3 Steps to Filling Your Pipeline with Eager Clients and Customers
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| If your primary source of business revenue is selling services, there is no worse feeling than having an empty pipeline. So how do you keep a full pipeline with eager clients and customers? Let me share 3 tips to get you started. |
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What Hollywood Can Teach You About Business Success (and Keeping Your Clients Happy)
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| Want to know the secret of keeping your clients and customers happy and buzzing about you? Look to Hollywood for inspiration. |
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The Dirty Little Secret Behind Adding Info-Products to Your Service Business
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| As smart of a decision it is to add info-products to your business, there is a dirty little secret you have to be prepared for. Read on to learn more. |
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7 Simple Secrets to Reducing Your Refunds
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| There's few things more deflating then getting a request for a refund. But the good news is there are ways you can reduce your refund rate. Read on for the 7 tips. |
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What Airplane Stewardess Can Teach You About Business Success
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| Are you making these costly mistakes with your business? Read on to learn more. |
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3 Tips to Breaking Through Your Business Plateau
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| There are few things more frustrating than being stuck at a plateau. So what do you do when you are? Read these 3 tips to help you burst through. |
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3 Biz/Marketing Lessons to Learn From Attending an NFL Game
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| Over the years I've attended my share of live sporting events, but I must say there's a lot to like about live NFL games. In fact, I'd like to share 3 of those lessons below that you too can use to build your business. |
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The Secret Behind Successful Branding (and No, It's Not About a Logo)
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| Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and that same power can destroy your business. Read on to learn more about how to use branding the right way. |
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How Branding Can Lead to a Business's Success...or Failure
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| For better or worse, every business out there has a brand. Now you may not like what the marketplace says about your brand, but it's up to you to change it. Below are some ways to get you started. |
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Goal Setting -- 3 Tips to Positioning Yourself for Business Success in the New Year
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| If you're an entrepreneur who is ready to enjoy more business success next year, I would highly encourage you to take a little time to work ON your business (rather than IN your business) before the start of the New Year.
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3 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!
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| Last year I reached a big financial milestone in my business. But this was after a lot of struggling and flailing around. How did I do it? Here are the first 3 things: |
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5 Things I Did Right to Start Seeing Consistent Business Growth, Income and Success!
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| Last year I reached a big financial milestone in my business. But this was after a lot of struggling and flailing around. How did I do it? Here are 5 tips. |
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3 Mistakes Entrepreneurs Make While Building Their Businesses
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| I've had the pleasure of working with successful entrepreneurs and not-so-successful ones. What separates the 2? Chances are the not-so-successful ones are making 1 (or all) of these 3 mistakes. |
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3 Keys to Getting Your Message Out into the World So You Can Make a Difference
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| If you're like many heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is very important to you. The question is how do you do it? Below are 3 keys to get you started. |
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3 Secrets to Business Success I Learned From My Grandpa
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| My 96-year-old Grandpa recently passed away, and as a tribute to his memory I wanted to share some of the gems he passed on to me. Below are 3 tips he shared with me in order to help you build a solid, successful business. |
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3 Keys To Attracting Leads, Clients and Sales to You Effortlessly
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| If you want to fill your pipeline with leads, clients and sales, these 3 keys are a good place to start. |
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The REAL Cost of Big Fat Internet Marketing Lies
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| Over the years I’ve worked with hundreds of entrepreneurs and small business owners. And there is one thing I know to be absolutely true. It is NOT easy to own your own business. So if owning a business is tough, why would you make it all that tougher on yourself by believing the “lies” out there about Internet Marketing? |
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Why do we believe the Big Fat Lies about Internet Marketing?
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| I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes. |
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Are You Using Marketing to Sabotage Your Business Success? 3 Danger Signs
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| Here’s the sneaky thing about mental blocks - they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing. |
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Do You Even Need a Website or Blog Anymore? A Simple Assessment
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| It's official -- social networking is here to stay. So where does that leave things like websites and blogs? Read more to find out (plus find out if websites and blogs are for you or not). |
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3 Crucial Elements Every Money-Making Website MUST Have
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| It's easier than you think to transform your website from just a "pretty face" on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have. |
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Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings
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| In my copywriting trainings, this topic invariably comes up. And usually it\'s because I\'m questioning my students\' choice of words on their websites or other online promotional copy. \"I chose that word because it\'s a good SEO keyword,\" they say. Ah. It may be a good SEO keyword but it\'s certainly not a good people word. Read on to learn more. |
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What Do You Do When You Lose Your Mojo? 3 Tips
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| It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get it back? Here are 3 tips to help you out: |
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3 Simple Steps to Marketing Even If You Hate Marketing
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| Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business.
I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market your business, your business won't grow. I know you know this. But none of that helps you when you hate marketing. (In fact, it probably makes you feel even worse, doesn't it?)
So what do you do? Here are 3 steps to get you started (hint -- these work even if you love marketing).
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3 Steps to Starting the New Year on The Right Foot for Your Business
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| There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. To help you get on track for the fresh New Year and all it's possibilities, I thought I'd share 3 simple steps to get you and your business started on the right foot. |
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3 Steps to Crafting Your 2012 Marketing Plan
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| Having a marketing plan really is the key to growing and sustaining a successful, profitable business. Otherwise all you're doing is winging it, and winging it only takes you so far.
So if you're ready to craft your 2012 marketing plan but you're not sure where to start, read on -- I'm going to walk you through 3 steps to get you there.
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3 Steps to IMPLEMENTING Your 2012 Marketing Plan
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| You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. Here are 3 steps to get you started. |
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3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program
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| Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There's nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I'd take some time today to discuss the top 3 mistakes entrepreneurs make when launching a product or program. |
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5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product
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| When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch. Now while that's a great reason to have a product launch, it's actually not the only reason. In fact, I may go as far to say it's not even the most important reason. Let's take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product. |
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To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You
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| There are more events out there then you can shake a stick at. On one hand it's great, on another how do you decide which is the right one to spend your hard-earned money (and time) on? Well never fear, help is here. Read on to learn 3 keys to help you decide which is the right event for you. |
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Other small business marketing strategy Related Articles
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Part 5: Marketing and Sales Strategies
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| Marketing is the process of creating customers, and customers are the lifeblood of your business. In this section, the first thing you want to do is define your marketing strategy. There is no single way to approach a marketing strategy; your strategy should be part of an ongoing self-evaluation process and unique to your company. However, there are steps you can follow which will help you think through the strategy you would like to use. |
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What You Need to Do Before Spending a Penny on Marketing
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| Most of us build our small businesses around a basic talent, skill or passion that we assume will easily make us profitable. Yet our surveys show that attracting new customers is the main area where small and solo business owners (SBO’s) say they need help. Whether you’re just starting out or are well established, your challenge is the same as any other business, including the IBM’s of the world—identifying, attracting and keeping customers by getting a strong ROI from your marketing program. It’s imperative that you develop a strategy and plan to make your marketing powerful, affordable and successful. Yet many small businesses I’ve worked with were overwhelmed by the possibilities and were going about marketing in a very haphazard way, making very costly mistakes. Here are some guidelines to get you started. |
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Sales and Marketing
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| Two of the most important words for any small business owner – sales and marketing. Without them, no business would ever survive. But, what exactly do they mean to each other? And how can you effectively use your marketing to boost your sales? This article takes a look at some of the top tips for those of you looking to change your marketing strategy in an effort to up your bottom line. |
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Get Your Shine On
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| One of my most frequent mantras for small business is “Strategy Before Tactics.” In other words, you must develop a solid marketing strategy before you ever consider the what and how of the tactical side. |
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Entrepreneurs – Do You Really Need A Marketing Strategy?
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| Do you have Marketing Strategy? Do you, like many other entrepreneurs think that you don’t need one? Or do you just not know how to write your own Marketing Strategy? No surprises that a Marketing Strategy is a key part of your business strategy. So how do you write your own Marketing Strategy? |
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You Know What You Want to Do With Your Business – So How Do You Do Achieve It?
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| Business Marketing Strategy or knowing where you want your business to be next year and what steps you should take to achieve these aims.
A business marketing strategy or strategic marketing plan is your overall plan of the marketing actions you intend to take in order to accomplish a specific goal for your company. So how do you define yours?
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HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY BY UNDERSTANDING MARKETING RESEARCH FUNDAMENTALS
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| A marketing strategy is a long term plan of set policies and guidelines to enable your online business achieve its marketing objectives. It revolves around effective ways of executing the marketing mix. Marketing strategy ensures that the customer's needs are met and satisfied and the business makes profit. The key question is how do you develop a marketing strategy? First you need to understand the market; this can be done by marketing research. To introduce marketing research I would like to make you understand three main methodologies applied in the marketing research process. These three methods are desk research, qualitative research and quantitative research. |
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The Most Powerful Marketing Strategy You will Ever Learn
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| Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing. |
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Should your Small Business go Viral?
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| Whether your business is large or small, viral marketing should be an integral part of your marketing strategy in order to compete, and succeed, in today's fast paced market. |
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Is strategic planning for small businesses, or only the “Fortune-ate”?
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| We often find that small business leaders are intimidated by management consulting firms and others who offer strategy planning services. Whether they believe it’s too expensive or that they’re too small to benefit, or simply that they lack the time and energy to focus on strategy planning, it is certain that companies of all sizes can benefit from a structured strategy planning process. |
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