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small business marketing Tagged Articles
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Create a Powerful Marketing Story in Three Steps
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| According to marketing guru Seth Godin, "The story is what people respond to." So how do you come up with stories about your products, services and brand that capture your audience's attention and drawn them into a client relationship with you? |
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3 Tips For Marketing Through The Noise
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| Every single day, consumers are exposed to over 3,500 advertisements in magazines, newspapers, billboards, television, radio and the internet. As a marketer you have an incredibly difficult task to accomplish: you need to find some way to get through all the "noise" and grab your prospect's attention. |
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7 Tricks to Creating Powerful Ad-Copy
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| As a small business owner, at one time or another, you will need to create a compelling ad. It doesn't matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect's attention, produce a desired emotional response that urges them to take action. |
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A New Marketing Communications Firm Launches in the Washington D.C. Area That Focuses on the Small Business and Non-Profit Sectors
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| Conversion Pipeline, a strategic marketing communications company was created to help small business and non-profits utilize modern sales, marketing and communication strategies such as pay-per-click advertising, search engine optimization, public relations, business consulting, social media and other strategies to raise brand awareness in their respective marketplace.
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Developing An Effective Marketing Campaign
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| Whether you are selling a product or service, there are four powerful marketing principles that are essential to your success. Although these marketing principles are fairly simple, once applied they can be incredibly powerful tools for building your small business. |
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How to Market Your Small Business For Free
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| Discover why free marketing is essential to today's small business owner. |
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How To Create Ad-Copy That Sells
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| Whether you are writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when combined, they produce a highly effective marketing message. Once you are able to master these important techniques, you will have the recipe to create ads that sell. |
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Marketing In A Recession Benefits Small Business
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| When consumers turn on the TV or listen to the radio, they get bombarded with the words, recession, TARP, unemployment, foreclosures, and other less than positive descriptors. No wonder small businesses are fearful of their long-term viability. But there is one thing small businesses can do to take control of their future. They should increase their marketing efforts. Spend money on marketing because that is the one thing that will increase their chances of surviving the recession. |
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Ten Tips For Writing Copy That Sells
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| If you’re going to write an ad that generates a dynamic and powerful response, follow the ten tips to ensure your success. |
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5 Ways To Create a Powerful Press Release
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| Online press releases are a powerful tool for the small business owner operating on a shoestring budget. Obviously, press releases alert the media about your newsworthy event, product or service, but they also can provide SEO benefits, allowing your target market to learn about you as well. |
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Social Media For Small Business
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| With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media. |
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80/20 Marketing
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| About 80% of your marketing results come from 20% of your marketing efforts. If you can correctly identify the 20% of your marketing that works, you will save an incredible amount of time in your business. And as any good shoestring marketer knows, time is money. |
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Women Entrepreneurs: Three Important Lessons from “Merry Jane”
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| According to a new study by Jane Out of the Box, a website devoted to women entrepreneurs, there are five distinct types of female business owners, each with her own unique characteristics and behaviors. In this article, readers will meet Merry Jane-a woman typically working less than forty hours a week, who started her business simply to pursue a passion-and readers will discover some of the surprising lessons Merry Jane has to offer for anyone considering starting a business in her spare time.
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Business Planning for The New Year
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| As the year winds down and our attention focuses on the holidays and family, I’ve found that this is also the ideal time to reflect on what has taken place and what we want our businesses to look like in the coming year. |
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Building Powerful Relationships With Your Prospects
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| Most small business owners expect their prospects to commit to a serious relationship with them before they even know them. However, before your prospect makes a commitment, they want to get to know you. Here are ways to accomplish this. |
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Marketing Your Business: What Works Now
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| Why would you waste one dollar or one hour on marketing that doesn’t work? It happens all the time and the reason is often just a lack of knowledge or understanding about what would work better. As small or solo business owners, who can afford to waste time or money on marketing your business that doesn’t work? |
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Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road
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| The safest and most lucrative investments you can make are in yourself and in your business. In this article, we will explore this concept and one of the most lucrative ways to implement it, by developing and serving an audience of buyers. |
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Client Retention Tips: How to Show You Care By Staying in Touch
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| In order to retain clients and build a sustainable business, you must stay in touch with people in a meaningful way. In this article, we will explore how and why to stay in touch with your clients, prospects and subscribers with an email newsletter. We will also delve into other ways to stay in touch. |
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10 Reasons Why Your Small Business Needs A Facebook Fan Page
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| As Facebook gains in popularity on a daily basis, small business owners are quickly realizing that they must create a Facebook fan page in order to keep their brand in front of prospective customers and clients. |
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7 Time-Management Strategies For The Social Networking Professional
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| One of the most common problems for new business owners is managing their time when using free marketing strategies. Many individuals feel that free marketing, specifically social media marketing, is too time-consuming and overwhelming. |
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Marketing Through Your Signature File
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| Many small business owners misuse this simple and highly effective shoestring marketing strategy to build their business. They don’t understand the marketing opportunities that abound within a simple signature file. |
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You're Invited To The Social Media Party!
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| If you’re a small business owner, you’re probably aware that social media marketing is all the rage right now. Not only is it popular for personal use, but also for savvy business owners looking for ways to market their businesses efficiently and economically. |
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7 Tips For Marketing On YouTube
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| YouTube is taking the industry by storm. It seems that anyone and everyone is beginning to make a statement on YouTube. So the question is, as a small business owner should you market your small business through YouTube? |
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Using Testimonials As a Marketing Tool
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| One of the best ways to beat your competition and convince your prospects that you’re the real deal (all on a shoestring budget) is to tap into the power of testimonials. |
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Small Business Internet Marketing Does Not Mean Throwing Successful Babies out With the Bathwater
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| First small business owners need to take stock of what their current marketing initiatives are and analyze their success rate. Are your current programs attracting qualified leads? If something is working, keep doing it - even if it is not on the Internet. |
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Success and the Superhero
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| Superheroes, like business owners, have to take action. They aren't content to sit on the sidelines, and they don't stand idly by waiting to see if someone else will swoop in and save the day. Both the business owner, and the superhero know that the time for action is now. |
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What's Wrong With Classic? Acknowledging That New Isn't Always Better
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| As business owners, it is easy to fall prey to a culture with a short attention span. But change, simply for the sake of change, is never a good idea. |
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What Is Your Company's Vision?
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| Some of us become entrepreneurs by choice. We have a desire to share our knowledge or our passion with others.
Some of us have entrepreneurship thrust upon us. The 50-something executive who has recently lost his or her job, realistically may not have a lot of options aside from starting their own business. |
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Newspapers Are For Burning.
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| How’s traffic on your websites? Is anyone finding them? Have you considered hiring a professional internet marketing company to help out? Before you do… |
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Effective Email Marketing
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| There are a number of key factors to keep in mind when using email as a marketing tool. |
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Let Your Small Business Personality Shine
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| It’s imperative for small business owners to discover a way for prospects to get to know them beyond that first impression. Fortunately, with the vast array of marketing tools available, this isn’t a difficult task to accomplish. |
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Launch a Coaching Business: 4 Secrets for Authenticity and Success
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| People often ask me how I built my successful coaching business while working a full time job. In this article I will share four key secrets to building a successful business that is authentically yours.
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Authentic Marketing: How to Respond to, "What do you do?"
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| Instead of telling people your title when sharing what you do, focus on the change you'd like to see in the world, the pain you alleviate and the solutions you provide. Once you're clear on your mission and your message, you must connect with as many people as possible to further your movement and build your business.
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10 Unique Ways To Brand Your Small Business
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| If you want to truly succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in. |
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Three Marketing Methods for Three Types of Businesswomen
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| Because every business owner wants something different for her business, ultimately, each one will craft a marketing method that fits her short- and long-term goals for her company. |
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Work At Home Business Success-Direct Selling Business Marketing Ideas
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| Are you looking into a direct sales business. Learn why there an 80/20 rule in small business and how to overcome it. |
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Marketing for Success: Two Systems for Two Types of Entrepreneurs
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| In today’s world of commerce, marketing possibilities are endless. A businesswoman is limited only by her imagination when it comes to creating a marketing system that works for her. |
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Best of the Janes: Marketing Methods for Success
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| Every type of business owner can benefit from using the marketing methods that are right for her. Different methods require different investments and yield different results. This article highlights various marketing systems and their benefits. |
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Five Ways To Promote Your Business During Lunch
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| When you’re the owner of a small business and captain of your own ship, money is tight and every minute counts so you need to maximize both time and money to the fullest. I am here to tell you how to Market Your Business During Your Lunch Hour. |
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Low Cost Marketing and PR Ideas to Promote Your Business
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| As President of Westwind Communications a PR and Marketing Firm. I work with entrepreneurs, start-ups as well as doctors, lawyers and authors. I am often called upon in the early stages of a company’s existence to get them “on the radar.” Sometimes however, the best ideas can be low cost or free. Of course the best "free" marketing idea is good old fashioned "word of mouth" or as it’s called today "WOM." Here are just a few low-cost marketing ideas you can use to get new business for your new business.
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The Internet Marketing Secret That Stops Small Business Owners in Their Tracks
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| All of my clients are exceptional at the service they provide for their clients. However, many of them have a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is. The same problem is the Internet marketing secret that stops small service business owners in their tracks, every time. |
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Hate Selling? Start a Movement Instead.
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| When you are fired up and focused on the changes you want to see in the world, you won't even have to sell. Marketing is important, but any marketing you do must be preceded by defining the movement you want to perpetuate and the changes you want to make in the world. |
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Authentic Marketing: How to Set Yourself Apart from Others
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| A common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields. In this article, I will explain the ways to authentically set yourself apart from your competition. |
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Integrating Social Media Into Your Small Businesses?
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| More and more small business are incorporating social media to help interact with customers and fans and have open channels of communication. |
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7 Powerful Free Business Marketing Ideas
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| When I look at all the free marketing opportunities available to small or solo businesses today I’m thrilled, when I opened my first business 21 years ago, none of them existed. Marketing was much more difficult and costly. Instead, now by simply working consistently and daily on the marketing ideas below you can create a steady flow of leads and clients. |
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Authentic Business: Why Old Marketing Tactics Don't Work
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| We are in a new era of business. Things are shifting very fast. A lot of the old marketing techniques simply do not work any more. It's a hard truth for many people, but it can lead to great joy and success for business builders and their customers if they embrace it. |
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Building Your Coaching Business: Are You In a Practice or a Business?
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| Coaches often refer to their business as their 'practice,' but in this article we'll talk about why you should think bigger than that, and what the difference between a practice and a business really is.
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Coaching Business Tip: Get Past Perfectionism
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| So many of us allow a false sense of perfectionism to stop us in our tracks when launching something new. The key is to be genuine in relating to who you're trying to serve, and learn how to tell your own unique story to reach them most powerfully.
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Coaching Tips: Charge What You Deserve & Invest in Your Ongoing Growth
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| Two areas where many coaches struggle is in setting their rates and making the time to continue their own training. In this article we'll discuss these two critical success factors and how you can use them to grow your coaching business.
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Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With
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| Here is some core foundational information that is important in understanding how to grow your coaching business - getting your mindset right and pinpointing the right group of people to help.
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Ethical Marketing Tips: 3 Easy and Fast Ways to Help More People and Make More Money This Month
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| Learn some quick changes that you can do right away to attract more ideal clients into your business this month, allowing you to make more money and help more people. |
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Heart-Based Coaching: Three Simple Steps To Make More Money By Making A Difference
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| If you want to make a living by making a difference, your business has to reach people. Getting clear on your business plan can actually allow you touch hundreds and thousands of people through your work.
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How to Be a Better Coach: Learn to Talk to Prospects with End Results Language
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| We're often guilty of using words that don't work well when explaining to people what we do as coaches, words that don't persuade them to work with us. Learn how to change your language to reach people where they are, so they understand how you can help them achieve what they want.
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Law of Attraction Marketing - Attract Your Ideal Coaching Clients When You Embrace Your Inner Helping Guru
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| As a solo coach building your practice, reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. In this article you'll learn that understanding how to share your gift authentically is the true magnet that will draw your ideal prospects to you.
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Marketing Your Coaching Practice: 2 Tips to Help Build Your Business Successfully
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| Two of the key struggles that I see with my clients in marketing their coaching practice are that they're afraid to ask for their worth and their rate, and are stalled in their business growth because they're primarily offering just one-on-one coaching services. This article addresses the ways you can overcome these struggles in your own business.
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Niche Marketing - Introducing a Different Way to Identify Who You Serve in the Marketplace
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| We’ve all heard how important it is to identify our "niche" or even "sub-niche" in our business. Entrepreneurs often struggle with pinpointing exactly who to serve. Let’s look at it a different way.
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Relationship Marketing Tips: Essential Principles to Successfully Ask for What You Want in Your Business
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| Learning to ask for what you want in your business does not come naturally to most entrepreneurs. Let's discuss some key principles to help you formulate a plan for asking the right questions, to the right people, at the right time, to get the right results.
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Skyrocket Your Coaching Business: Build a Business Model that Supports Your Desired Lifestyle
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| It takes the right support to accelerate a coaching business. A team is essential. Your time is best spent on things that only you can do, so build a team around you to do the rest, and create a lifestyle of balance.
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Small Business Marketing – A Different Look at Understanding Your Niche
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| Do you struggle in this supposedly essential step of ‘identifying your niche’? In this article you’ll learn how to ask the right question that makes everything easier in marketing your small business, and why you don’t need a ‘niche’ after all.
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Solopreneurs - Use Daily Action for Momentum and Meaning
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| Solopreneurs have unique challenges in keeping momentum going in their growing businesses, and that is knowing what to do each day. Taking action every day is the only thing that gets you closer to your goals, and here are some great tips to help you stay in momentum.
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Starting Your Own Coaching Business – Start with Telling Your Story
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| Starting your own coaching business requires you to be clear about what you offer that’s unique to prospective clients. There’s no better place to start than with your own story. In this article you’ll learn what it means, “Your truth will set them free.”
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The Importance of Authentic Marketing for Your Coaching Business
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| Building your coaching business requires that you learn how to market your services authentically in a way that's aligned with who you are. It's not enough to be qualified; you need to know how to attract the right kind of clients.
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What’s Your Motivation for Marketing Your Coaching Business?
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| Growing your business is a long-term proposition. It takes a certain mindset to continue marketing, and without the right motivation it can become a dreaded task. Let’s talk about keeping this part of business personal and motivating for the long term.
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Networking and Joint Ventures-Why to Ignore Your Competition
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| Too many coaches, healers and consultants get caught up comparing themselves to everyone else and worrying about their "competition". In this article, I'll explain why that is a waste of time and outline a better approach to making connections and building your business authentically. |
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Some Pros & Cons of Posting Your Pricing
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| To post pricing or not to post pricing, that is the question. With all apologies to Shakespeare for that terrible rip off of Hamlet's big angst-ridden speech, here are some of the arguments for and against posting pricing on our websites. |
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5 Reasons Why a Small Business Should Hire a Photographer
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| Many small business owners don't realize the importance and value of having photography that best represents their company brand. Images, in the form of still shots or made into videos or slide shows, can be extremely effective in showcasing a company, particularly in these days of social media and online marketing. This is the first of two articles in this series so please check out the second article for continuing tips, whether you're a franchise owner, a manufacturer's dealer or a stand-alone small business. In the meantime, make your own list of reasons why your company should have an image bank. You'll be surprised at all the benefits and how having available photography that represents your brand can help your business gain visibility and grow substantially.
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5 More Reasons Why a Small Business Should Hire a Photographer
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| Many small business owners don't realize the importance and value of having photography that best represents their company brand. Images, in the form of still shots or made into videos or slide shows, can be extremely effective in showcasing a company, particularly in these days of social media and online marketing. This is the second of two articles in this series so please check out the first article for continuing tips, whether you're a franchise owner, a manufacturer's dealer or a stand-alone small business. In the meantime, make your own list of reasons why your company should have an image bank. You'll be surprised at all the benefits and how having available photography that represents your brand can help your business gain visibility and grow substantially. |
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What Small Business Owners Can Learn From Kiosk Salespeople
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| For small business owners there’s a lesson to be learned from the aggressive and pushy kiosk sales-people. In fact, it works so well that it can increase sales by up to 70%.
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Marketing Advice For Franchise Owners
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| Franchise owners know one thing, either they are getting enough marketing support from corporate or they need to take matters into their own hands. Unfortunately, the latter is the usually the case. In today’s era of budget cut backs marketing is usually the one line item in the corporate budget with the bull’s-eye on its back. Franchisees need to take matters into their own hands and deploy the marketing strategies that Fortune 500 companies are executing. |
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12 Reasons Your Small Business Needs a Twitter Presence
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| Discover why your small business needs a strong Twitter presence. |
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7 Blog Ideas For Non-Writers
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| Always remember that one of the best parts of blogging is that there are no “hard and fast” rules. Here are 7 ways to have a successful blog even if you don't like to write.
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Get Coaching Clients: A Simple Strategy to Fill Your Next Program or Event
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| Often times, in order to take the next step in business, you must go against what others think is right for you. Let me teach you how to overcome this obstacle and a simple strategy I use to stay on track and reach my goals while building a new program or launching a live event. |
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Find a Business Coach: 3 Steps to Choosing the Right One for You
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| When growing your business, it's important that you find support that is right for you where you are right now. I'd like to share three important criteria for finding and hiring your next business or marketing coach, teacher, or mentor so you can help more people and make more money. |
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How to Start a Small Business in the State of Montana
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| Are you looking to start a small business in the state of Montana? Not sure of where to find information? Some great resources online are: |
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How to Start a Small Business in the State of Missouri
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| Are you looking to start a small business in the state of Missouri but don't know where to find the best information? We can help you. Some of the best places to find information are: |
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How to Start a Small Business in the State of Iowa
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| Are you looking to start a small business in the state of Iowa and want to know where to find the right information? Some of the best resources are: Iowa Life Changing This site is helpful for people that are serial entrepreneurs. It has information on regulatory and compliance in the state as well as a small business start up kit. |
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As CEO, Where Do You Spend Most of Your Time?
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| Take a look at some of the world’s most successful entrepreneurs/leaders and you’ll see where they spend most of their time. People like Steve Jobs from Apple, Richard Branson from Virgin, and the late Anita Roddick from The Body Shop. Here is where YOU should be spending most of your time. |
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Small Business Marketing And Advertising Ideas To Increase Your Small Business Sales
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| Everything you do in your business is advertising. Advertising isn’t just the ads you place in the newspaper. Here are a few tips that have proven to increase profits in local businesses. |
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The Essence of Duct Tape Marketing
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| Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques. |
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GOT MARKETING?
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| Why is Marketing your Small Business so Hard? |
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Teaching as a Marketing Tool
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| The saying goes if you want to really learn something, teach it. |
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Blurb Books a Great Tool for Telling Your Story
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| I ran into a service called Blurb at the SXSW Interactive Conference this March and think they have a tool that has some great small business marketing applications. The service lets you take written words and images and turn them into very professional looking hard bound books in small quantities. |
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Guerrilla Marketing With Technology
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| Up until a few years ago, technology was not something associated with small business marketing. Perhaps it was connected with databases or inventory control, possibly with electronic spreadsheets and word proccessing. Anyhow, it was complicated and expensive -- and its affect on small business didn't stretch into the arena of marketing. |
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What Are You Afraid Of?
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| Fear is the most basic of human elements and plays a major role in business success and failure. |
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Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs
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| Where you are right now is where you have chosen to be. In planning your next steps, it is vital that you take a hard look at your mindset regarding building your business. It's no exaggeration that when I got my mind set in the right direction that clients literally started finding me. |
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Fee Setting Tips: What Does Your Rate Say About You?
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| Your rate is an announcement to the world of your confidence in your skill set. Too many business owners undercharge or have no idea what to charge. I'd like to share a few tips with you regarding fee setting so that your rates attract new business and the right clients. |
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5 Small Business Marketing Strategies to Use Right Away
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| Marketing is the life-blood of your business; it is what sustains all businesses today, small and corporate alike. Marketing is the combination of strategies you apply in your small business to get new customers, to maintain customer loyalty and to increase your business profitability. |
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Blogging For Beginners - a Great Small Business Marketing Tool
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| A blog is a contraction word of "web log". It is a website that contains personal postings, usually the author's thoughts and feelings about things and events. It may also contain educational articles, videos, images, comments, opinions, descriptions of things or announcements of events. |
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Creating a Small Business Marketing Plan
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| It is imperative that, as a small business owner, you create a marketing plan. It's also imperative that you realize your marketing plan is going to be a work in progress. Your plan (and you!) must be flexible enough to change and adapt to the current market conditions, changes in the economy, advances in technology and so on. |
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Using Press Releases in Your Small Business Marketing Plan
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| The press release has been around for most of modern history in one form or another. When you have some small business news you want to share, using a press release is often the best route to take. However, there are some things you need to know about promoting your business with a press release. |
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7 Concepts the Media Loves
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| Even if your media attempts have been less than desirable, don’t despair, there are several proven ways to catch the media’s eye and undivided attention. |
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Customer Service STILL Sucks!
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| Despite decades of focus and attention many businesses today still do not appreciate the absolute need to conduct business from their customers' perspective. Ego and pride stands between a strong, unbreakable customer base and a weak connection easily broken by an attentive competitor. |
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How are Your Sales Skills?
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| Selling may be the most under rated skill every small town small business owner needs. Without sales there is no business. Failure is certain. Learn to sell with integrity and watch your business grow! |
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How Do You Know If Your Advertising Is Working?
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| Many companies blindly spend their advertising budgets hoping to earn a respectable return without ever putting in place a system for judging the effectiveness of their campaigns or programs. Stop guessing and start measuring. |
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What Makes Your Business Stand Out From the Crowd?
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| Fitting in with all the others is NOT the best strategy to stand out from your competitors. You must identify basic truths that can be said about your business alone. These statements are both defendable and dependable. |
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Why do your Customers Choose to do Business With You?
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| No one deserves customers just because they're in business. Customer loyalty must be earned one customer at a time. It's a time consuming, strenuous activity that pays huge dividends in the long term. |
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10 Simple Blog Promotion Strategies
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| The good news is that in today's new media environment, it's easier than ever to begin bringing visitors and traffic back to your blog.
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Using Social Media Marketing to Build Small Business Relationships
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| For years now, small business marketing on the web was all about getting a high ranking on Google. But as always with the net, times are changing. The new measure of web marketing success is counted in how many back links you can get on Facebook. Many polls show that more websites are being discovered via Facebook than any other means. This is remarkable news, as this is the first time that anyone has ever come close to competing with Google in this way. And it’s even more amazing since we aren’t even talking about a search engine. |
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Untapped Leads You May Be Missing
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| Finding new customers can be challenging, but most business owners have dozens or more untapped leads literally under their noses. |
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The Power of Repetition and Focus
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| Two elements are key when it comes to occupying a piece of your prospects mind. Repetition and Focus. Learn why they are essential if you are to earn your unfair share of the market. |
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5 YouTube Time Management Tips
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| Video marketing through YouTube can be an incredibly powerful way to attract new business and customers for the small business owner operating on a shoestring marketing budget. |
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10 Public Relation No-No’s
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| If you are going to get involved with Public Relations, then it’s smart to understand some of the rules surrounding the industry. |
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How To Make Online Forums Work For You
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| There are literally thousands of forums on the internet. If used correctly, forums can be a very powerful way to promote your business and/or services on a shoestring budget. |
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15 Press Release Topics For the Small Business Owner
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| The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget. |
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The Game Called Public Relations
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| Discover how to play the game of public relations |
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Take Action, Even When You Aren’t In The Mood
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| It’s time to move your small business forward by taking action, even if you aren’t in the mood. |
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3 Twitter No-No’s
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| Even though there are countless ways that you can use Twitter to build your small business, there are also some obvious activities that you want to avoid at all costs. |
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Who Is Responsible?
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| You need to ask yourself the question, why are you living the life that you are living right this very moment? |
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Make Sure the Shoe Fits....
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| There are a multitude of options available both online and offline to use as part of your marketing strategy, but if you, as a small business owner, can't put yourself in the shoes of your potential target, your marketing message will fall on deaf ears. |
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Are You Spamming Your List?
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| Like most small business owners, you’re probably putting a lot of time and energy into building your email list. |
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How to Use Social Media to Market a Local Business
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| Social media has the ability to touch people around the world, but a small business’s best customers often may be right around the corner. Not all social sites reach a local audience, but here are six ways you can tap into the local side of social media. |
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Tell Your Small Business Story
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| Connect with your prospects and your customers on a deeper level by sharing the story behind your small business. |
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12 Steps To Writing Better Ad-Copy
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| If your products or services aren’t selling…sometimes it’s all about the ad-copy. |
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Small Business Marketing with Facebook Search
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| If you want to improve your small business marketing, there’s just no way you can ignore social media any longer. And if you’re not sure how to get started integrating social media into your small business marketing plan, I suggest heading over to Facebook. |
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Small Business Marketing with Twitter
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| Twitter is one of the many social networking services that have taken the web by storm. With this particular social site you only get 140 characters to type your message and let the world know what you are thinking. This is actually a fantastic tool to add to your small business marketing plan; the key is in knowing how to make your tweets the best tweets they can be. |
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What Impression Is Your Small Business Making?
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| What first impression is your small business making? Discover “clues” that you may need to revamp your image. |
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Small Business Marketing with a Press Release
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| Writing a press release for marketing your business or website is an excellent way to attract more prospects and customers. Businesses write press releases to announce a new product or service, make major announcements about their firm, or highlight innovative practices of their business. If the story is written well enough, or the event is newsworthy, the release has a chance to be picked up by dozens of other publications and websites. For small business owners a press release can be an avenue for inexpensive, yet effective marketing tactic. |
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Small Business Marketing with Video
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| The use of online videos in small business marketing has become an increasingly popular strategy. Research has suggested that immediately after viewing a company’s video consumers are far more likely to visit the company website or contact the company via phone. In fact they can be up to 40% more likely to make some sort of contact. This is a pretty dramatic statistic. |
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Drive Your Way To Social Media Success
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| Discover why learning to drive and learning social media are the exact same process. |
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Local Marketing For Faster Small Business Growth
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| Who recognizes your business better, people around you or people away from you? Even though the answer looks simple, these things are the ones which most businesses often miss. It’s like shouting out loud and failing to whisper it to someone close by. So, start local first and go global later. |
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4 Easy Ways to Improve Your Blog
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| Looking for ways to improve your blog? If you’ve been blogging for any amount of time, you might eventually start feeling as if your blog is getting stale. Or if you’re just getting started with your blog, especially if you plan to use it for small business marketing, you might be looking for ways to position your blog as professionally as possible. |
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Google Instant and Search Engine Marketing
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| Recently I presented some brief information on the new Google Instant and what it means to your small business marketing. If you’ve been wondering how Google Instant will impact your search engine marketing program, I suggest you refer to Google Webmaster Central for more details. |
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Small Business Marketing and Getting Referrals – Mistakes to Avoid
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| When it comes to small business marketing getting referrals is a huge part of the profit game. Referrals are inexpensive to obtain and easier to sell to. You don’t have to place a huge ad in a high-dollar newspaper to find referrals, so referred clients are inexpensive to come by. And since you don’t have to spend as much time building up trust and explaining how your process works, referred clients are easier to sell to. |
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Who’s Jumping On Your Small Business Band-Wagon?
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| In today’s over-crowded, wildly competitive marketplace, your prospects have the choice of jumping on a variety of band-wagons.
So, how can you ensure that YOUR band-wagon is the one they choose? Let’s take a few cues from Mr. P.T. Barnum himself: |
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3 Reasons Why Small Business Owners Should Re-Evaluate Phonebook Directory Advertising
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| Small business owners face many challenges when it comes to planning their marketing budget. Funds are limited so every dollar should go toward those efforts that will get fairly immediate results or that will build up their marketing efforts for the long term. Phone directory advertising has long been held as a staple in the local small business owner's budget. But these days, people just don't use the YellowPages and the YellowBook like they used to, especially with the advent of laptops, iPads, iPhones and Android smart phones. But some business owners are still talked in to advertising heavily in the phone book directories and it just doesn't make sense for them anymore. This article will give the business owner tips for reducing that expenditure and maximize it elsewhere with social media or online marketing. |
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5 Reasons Why Small Businesses Should Build Website in WordPress
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| After working with several small business owners who have websites that are difficult for them to make changes or that cost them unnecessary design fees to do so, we have outlined several reasons why small business owners should consider building their website with Wordpress. Not only is it easy for the novice to use, but it also provides better search engine optimization techniques and social media integration. It's just better all around, especially now that websites are really becoming interactive tools and should serve to provide the user with new content to continue to draw people back again and again. |
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Social Media Won’t Fix Your Broken Business
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| Discover why social media platforms such as Twitter, Facebook and LinkedIn can't fix a broken small business. |
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Marketing Lessons from the Renaissance Fair
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| Discover a few marketing tips and strategies that the Renaissance Fair can teach today’s small business owner.
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What Losing Weight Can Teach You About Marketing
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| Have you ever struggled with losing those last ten, twenty or even fifty pounds? If you’re like most Americans, the constant battle to lose weight is a full-time job! |
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Brand Your Small Business Through Your Twitter Background
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| If you want to stand apart from your competition (as any small business owner does), then you’ll undoubtedly want to create a unique and customized Twitter background. |
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Brand Your Small Business Through Your Twitter
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| If you want to stand apart from your competition (as any small business owner does), then you’ll undoubtedly want to create a unique and customized Twitter background. |
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Creating an Article Resource Box That Works
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| Article marketing can be a fantastic way to position yourself as an expert, boost your visibility and generate more leads.
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50 Powerful Call to Action Phrases
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| If your prospects aren't doing what you'd like for them to be doing, you may be missing a key component in your overall marketing strategy. |
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3 Simple Tips for Writing Your “About Page”
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| Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an actual human being. |
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Avoid These 5 Twitter Mistakes
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| Discover 5 mistakes that small business owners make when marketing on Twitter |
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12 Tips for the Social Media Newbie
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| Many small business owners are silently watching social media marketing from the sidelines. They’re intrigued, interested and attracted by this new marketing channel, but don’t feel quite ready to join in on the game. But, no worries. Here are twelve simple tips to help get your social media marketing in top form. |
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21 Shoestring Marketing Secrets That All Small Business Owners Need to Know
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| Unfortunately, many small business owners believe in the motto, “it takes money to make money” in the world of small business. The good news is that nothing could be further from the truth. Here are twenty-one shoestring marketing secrets that will provide you with the right frame of mind so that you can begin the process of building a thriving small business without spending a dime on marketing. |
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Knowing Your Ideal Customer – The Key To Developing Products and Services
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| Women entrepreneurs care about their customers – and the best way to serve those customers well is for business owners to specifically define their ideal customer.
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Social Media Analytics - A Crucial Online Marketing Process; Too Powerful to Ignore
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| Online social conversations are capable of altering the perception and popularity of your brand. It is imperative that your marketing department comprehends cogently what people are discussing about your company’s products and brands. Social media analytics measures and analysis social media content pervasive throughout the internet. |
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Are You Trying New Ways Of Doing Business To Grow Big In 2011?
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| 2011 is bringing along with it many new ways of running and operating your business, so that you can fail-proof yourself against the changing economy. Are you up for the challenge? It’s time for you to decide and embrace the new ways of doing business that will help you reduce your operational costs, engage with your customers in a better way, and streamline your business processes so that it becomes easier for you to grow BIG when the time comes. |
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Why Should Your Consulting Company Consider Virtual Services
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| Consulting businesses like yours are always busy thinking, designing, delivering, and supporting your clients, and rightly so, this is the single most important business activity of your typical working day or maybe even your weekend holiday. Now, can you afford to think or do otherwise? Absolutely not, you only want to get better at it, yes...and this requires you to invest quality time, focus, support, investment and passion into the whole business. |
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10 Steps To Unleash Your Lead PR Machine
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| PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications.
These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. People may think ad messages are just sales hype, but when they read about how great you are in the local business journal…well, it must be true!
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The “Camera-Shy” Guide to Video Marketing
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| Discover how your small business can tap into the power of video marketing even if you hate being on camera. |
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50 Power Words that Sell
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| Discover 50 Power Words that will convince your prospects to buy your small business products and programs. |
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5 Potent Shoestring Marketing Tips
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| Discover 5 Shoestring Marketing Tips that will help small business owners gain more visibility, create more leads and make more sales. |
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Publicity and Press Release Basics
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| What if you sent out a press release, and nobody cared? Unfortunately, that's often what happens when small businesses (and even some very large businesses) send out press releases. |
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10 Steps for Creating a Money-Making Sales Page
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| Discover a 10-step formula for creating a profitable sales page that will convert more of your visitors to satisfied customers and ultimately make you more money. |
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50 Blog Topics for Small Business Owners
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| Discover 50 small business blog ideas to help you overcome “blogger’s block” and bring about a whole new level of creativity. |
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Is it the death of the marketing plan?
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| I don’t know about you, but I rarely come across small businesses that have a concrete marketing plan in place. For that matter, I don’t know many medium sized ones that follow theirs to the letter either. |
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Patience for Entrepreneurs
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| Over the years, I have witnessed small business owners make one of the most harmful mistakes of all; they do not have adequate patience when it comes to their marketing efforts. This lack of patience can be detrimental to any professional, particularly small business owners.
Oftentimes, a client tries a new marketing tactic, and when it does not produce the desired results within the client’s desired time frame, they immediately reach the conclusion, “Well, that method does not work.”
As a small business owner, do you have the patience you need for the marketing tactics you are employing? This article will help you determine if you are an impatient entrepreneur. |
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Small Business Marketing with Twitter – How to Integrate Twitter with Your Website
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| When it comes to small business marketing, Twitter is an excellent tool. It is a great social media site to create relationships and help spread the word about your products and services. Twitter feeds are widely read, even by non-Twitter members. |
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There's More to PR than you think!
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| PR, or "Public Relations", is a whole subject on its own. It's easy to think that PR is all about getting into the press and seeing your business in print, but other PR methods are often forgotten. |
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Using Facebook for Small Business Marketing
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| Facebook is an excellent tool to add to your small business marketing plan.
A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. |
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Using PR Effectively in Your Small Business Marketing
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| Don't have a small business marketing plan? Neither do most of the entrepreneurs we encounter on a regular basis. Many people naively enter the business world convinced that their product or service will sell itself. They expect prospects to find out about their new business as if by magic and to flock to their website or storefront without any prodding. Unfortunately, this isn't the way it works. |
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How To Triple The Number Of Opt-Ins To Your Mailing List
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| Need more traffic? A marketing strategy for getting more visitors to your website. |
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How to Write a Marketing Plan
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| Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives. |
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How to Create an Offer Your Prospects and Customers Can’t Refuse
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| When it comes to making sales with your marketing or advertising materials (or even live and in person), a big part of your success hinges on the offer. Because if you don’t offer something people want, they’re not going to buy. And if you don’t give them a good reason to take action now, they probably won’t!
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Want to Double Your Sales? Cut Your Market in Half
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| Two years ago, my firm suffered from split business disorder and as the owner, so did I. Offering marketing services for small business owners, we also offered team building and training services to Fortune 500 firms.
Neither segment was large enough to stand alone, so I spent my time split between both. When someone asked me what I did, I was never quite sure how to respond and often said too much.
Networking associates overloaded with T.M.I. (Too Much Information) rarely had a good referral for me. How could they? If I didn't know what I did or who I wanted to meet, it was unrealistic to expect others to be able to help me. A drastic change was required! |
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What’s Your Small Business Guarantee?
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| No matter what small business you run, you need to have an iron-clad guarantee that gives your customers or clients complete peace of mind. |
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Create Your Personal Profit Process and Turn Your Ideas to Income
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| If you’re flooded with business ideas, but still aren’t sure how to turn them into a generous income, you’re not alone. Ideas are easy to come by, but the road you need to travel to create a solid business from them isn’t all that clear to most people.
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Are You Guilty of One-Dimensional Marketing?
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| So if all marketing tools can work, how can this be? Far too often people treat their marketing like a one hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But alas, they don’t get the same result. This is because they are practicing one-dimensional marketing. |
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Do You Have the Blogging Blues?
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| Many small business owners understand the importance of blogging, but they just don't like it. Here are 5 tips to solve those small business blogging blues. |
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Better Email Newsletters for Busy Mobile Users
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| More and more people are using mobile devices to check their email. Unfortunately, many email marketers are still assuming that their readers are viewing email from a PC, so they are sending marketing pieces that read as gibberish on a mobile. |
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How to Communicate with Traditional Media Effectively
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| The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor. |
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Illuminative Marketing: Creating Business By Offering Benefits And Solutions
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| How do you respond to cold calls, ads, direct marketing pieces, email spam? Exactly. Now why would you expect your prospects to react differently? It’s time to change your marketing, branding and public relations approaches. Shift your focus from selling a prospect, to attracting a client. How? The trick is to shift from a traditional marketing approach to one that focuses on your value. Shine a light on problems and offer solutions. Illumination equals attraction. |
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The New Marketing
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| Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that creating great content will help your small business publish it's way to brand awareness. |
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Nailing A TV Interview
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| Print interviews are usually the easiest in terms of how you look and carry yourself. Those interviews are generally done over the phone. You could be in bed in your pajamas for all the interviewer knows. The same is often the case with radio. If you’re calling into the show, the interviewer has no idea what you look like, what you’re wearing, and if you’re in your living room or by the pool. Another upside of those types of interviews is that you can write out cheat sheets that you can refer to. But TV is a whole different animal. The following is your TV media appearance drill. |
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Preparing for A Media Interview
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| Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before. |
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Video – the Next Wave of Small Business Marketing?
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| The current small business marketing trend is the addition of video to things like websites, promotional DVDs and blogs. Think of the explosion of You Tube – more people watch You Tube across the world each day than people watch TV.
The cutting edge of the trend is live self-broadcast TV streamed from your website. Think of it like your own ongoing TV program. One of the gurus in this is a guy who talks about wine – Gary Vaynerchuck. A guy who is passionate about wine talks about it in laypersons terms – complete with plastic character toys. It is out there, loud, real and he out-rates many of the top US TV shows.
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Personal Branding - Do Your Marketing Materials Make Your Spine Tingle?
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| Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do they look like your eight year-old child designed them? If any of them give you shame, they're your “marketing package blunders”. Find out why you need to fix them, and get tips how. If you do, you’ll sell more of your products and services! |
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The 15 Most Important PR Questions
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| Time to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. Create a media relations checklist. Better yet, read this article and review the 15 most important public relations questions you can ask. Keep reviewing your questions and refining your answers. Once you’ve written out your responses, you’re set to launch; use this as your roadmap. |
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5 Branding Tips for Creating a Bold Small Business Promise
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| Learn 5 branding tips and how important branding is to your business.
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How Much Time Should You Spend Marketing Your Small Business?
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| Recognize the importance of learning how much time you must spend marketing your small business. |
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50 Surefire Ways to Get “Unfollowed” on Twitter
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| Learn 50 Surefire Ways to Get “Unfollowed” on Twitter. |
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5 Massive Marketing Mistakes for Small Business Owners
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| Learn 5 marketing mistakes small business owners can't afford to make. |
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Are Your Marketing Materials Selling the Wrong Things
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| What do prospects really need to know to hire you?
Well, let’s start by thinking about what you would want to know…
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5 Practical Tips for Getting More from Facebook
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| As the importance of Facebook as small business marketing tool continues to grow it’s important to adapt your marketing behavior in ways that allow you to gain practical benefits from the way people are choosing to use social media.
Some business owners still struggle trying to learn what some might call Facebook marketing, but the key is to change the way you approach it. To me there’s no such
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How To Make Email Marketing Work For Your Small Business
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| Tagged as the cheapest and one of the most powerful marketing tools available for businesses, “email marketing”, gets its value exclusively by its capability to generate leads. Here is a checklist which can ensure the effectiveness of your marketing emails. |
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How To Make The Most Of Your Small Business Online Marketing Activities
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| Internet stands out for its speed and effectiveness. As online marketers we have to synchronize with this speed and deliver effective marketing content in the least amount of time and gain maximum mileage. |
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What Marketing and Running Have in Common
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| Insights into the importance of marketing for your small business success. |
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Does Sex Sell?
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| Know what you're selling and learn the importance of making an emotional connection. |
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Are You Getting Any Traffic To Your Website?
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| You now have your website up and running, the next step is to start driving traffic to it. Think about it like having a traditional business if your doors are not open then you will not have any business.
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Is Your Brand Putting People to Sleep?
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| Learn the importance of creating a unique brand promise. |
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50 Reasons Why People Buy
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| Understanding why people buy will improve your sales. |
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Is the Customer Always Right?
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| Learn the importance of customer relationship. |
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50 of my Favorite WordPress Plugins
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| Learn 50 WordPress Plugins for your blog. |
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Website Mistakes That Could Be Hurting Your Business and What to Do About Them
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| Most small and solo business owners know they need a website to be taken seriously as a business. They spend time either planning it or even spend endless, frustrating hours trying to design one themselves. Or they pay too much for a site that doesn’t bring in any new business. And they really don’t know how to change the results they’re getting, so they just either ignore the dismal performance of their website or keep making tweaks that still aren’t increasing sales. |
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3 “Out-of-the-Box” Video Ideas for Small Business Owners
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| Learn the importance of video marketing for your small business. |
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50 Emotions and Situations People Want to Avoid
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| Learn how your product or service can help your prospect avoid an emotion or situation that causes pain. |
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What I Know for Sure About Marketing
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| Shoestring marketing wisdom that will help you on your small business journey. |
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The Small Business Marketing Success Secret
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| The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. Why should entrepreneurs and small business owners use PR? Because it can build a business and establish a company’s brand. Because it works! |
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Are You a Marketing Commitaphobe?
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| Quickly pick your email autoresponder and get busy building your list. |
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50 Fantabulous Facebook Status Updates
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| Learn 50 Ways to Update Your Facebook Status. |
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Is Your Small Business Too Cheap?
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| Small Business Professionalism on a Shoestring Budget. |
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Good, Fast or Cheap
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| Learn the importance of being crystal clear on exactly what your customers can expect from you. |
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50 Ways to get more Facebook “Likes”
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| Learn 50 ways to directly (and indirectly) get more folks to “like” your Facebook page. |
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Redesigning Your Small Business Website from “Blah” to “Ta-Dah!”
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| Discover simple and proven ways to transform your website. |
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Are You a Small Business Teacher or a Small Business Preacher?
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| Learn a 3-step process to move you from a small business preacher to a small business teacher. |
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7 Tips for Blogging Newbies
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| Jessica Swanson discusses 7 tips for blogging newbies. |
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Entrepreneur Marketing Month: A Great Time to Start Text Marketing
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| Did you know June is Entrepreneurs’ Do It Yourself Marketing Month? It’s a great month to start a new marketing activity with your customers. Here's why texting is a great tool to add to your DIY marketing arsenal.
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10 Reasons Text Message Marketing Works for Small Businesses
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| Text message marketing can be a very effective and engaging strategy to add to your marketing mix. |
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Text Message Marketing – Is it Better for Consumers’ Health?
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| How you can keep consumers healthy with text marketing. |
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5 Text Message Marketing Tips for Pet Spas and Groomers
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| This week’s business is local pet spas and groomers. SMS marketing and customer service gives customers the benefit of deals and information (such as a last minute opening) on their phone.
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Building A Social Media Presence With Freebies
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| A very important aspect of a small business marketing campaign is the ability to develop relationships with customers, clients and other important contacts. However, choosing the right method to develop relationships is important for creating good first, lasting impressions.
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You wont necessarily get customersjust because you have a website
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| You won’t necessarily get customers…just because you have a website. Helen Dowling from Exceptional Thinking shows you how to turn this around. |
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Creating Extra Value for Your Clients
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| If you're building your business and want to attract more clients, one great way to do this is by adding extra value. Focus your attention on the value you can bring to clients and potential clients rather than on what you want from them. |
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Five Ways to Attract More Clients
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| There might be something you are already doing that comes easily to you, something that you might take for granted, but which could be the best way for you to connect with potential clients. |
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What will YOU do Differently to Succeed?
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| Why the key to your success is found in what YOU are willing to do differently! |
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Making Small Business Advertising actually WORK!
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| At the risk of offending the person who SOLD you that ad for your small business, I want to demystify advertising for you, show you when you should run for the hills, and how to do this small business advertising thing RIGHT! =) |
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The Secrets of Value Pricing
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| Why is it that some Independent Professionals charge (and receive) much higher fees than others? Is it their expertise and professionalism? Is it their education and track record? Is it the value they offer? Or it is a combination of all of these? And is there a secret to charging more? |
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Combatting Skepticism
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| People are more skeptical than ever. They are skeptical about the government, business, professional sports, medicine, entertainment, media, religion and technology (to name just a few institutions that impact our lives daily). In the middle of all of that skepticism you attempt to market your services - you try to tell the world (or those in your market niche) how wonderful you are and what a difference you can make. How do you combat that skepticism? |
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An Intention Experiment
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| I want you to try an experiment this week. If you succeed, a few very good things will happen. If you fail, you can always try again, so you have nothing to lose. The experiment is about intentions. |
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Beyond Intentions
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| When you finally get out of your own way with the endless stream of negative intentions (which include reasons why not, self-defeating beliefs, limited thinking, and lame excuses) you can actually get around to marketing your business. |
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Seven Benefits of Creating a Personal Brand
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| Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you're passionate about. Here are seven powerful benefits of creating a strong personal brand. |
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Six Secrets To Email Newsletter Success
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| An email newsletter is one of the best ways to market your professional services using the Internet. Here are six ways you can keep in touch with prospects and clients who want to create or expand a relationship with you. |
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Three Keys to Developing a Personal Brand
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| Personal Branding can be the most powerful tool for success in your self-marketing toolkit. Here are three key things you need to develop a strong personal brand. |
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Eight Free Marketing Ideas to Promote Your Expertise
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| Promoting your small business can at times be very expensive. There are many techniques, however, that cost you little or no money - only your time. Here are eight no-cost ideas. |
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Does Your Workspace Inspire You?
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| Exceptional achievers make sure their surroundings reflect their commitment to perform at their best. Decide how to change your space so you feel more inspired, and watch your productivity and satisfaction levels soar. |
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How Full is Your Marketing Funnel?
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| The Marketing Funnel is a basic marketing concept that can have a huge impact on your profitability and the success of your business. It makes it easier for prospects to make the decision to buy so your business becomes more profitable and you don't have to work so hard to make sales. |
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Attract Lots More Clients by Writing Articles
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| Are you missing out on one of the most powerful strategies for attracting more clients? Writing articles on the web is one of the best ways to attract attention to your business and establish yourself as an expert. Here are four great ways you can use your articles to drive traffic to your website. |
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Article Marketing: Twelve Tips for Writing Articles to Grow Your Business
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| Writing articles is one of the best ways to market your professional services. Listing your articles online at article directories and article banks will drive traffic back to your website. |
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Seven Critical Mistakes Women Business Owners Make
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| Eighty-five percent (85%) of all new businesses fail within the first 5 years. Why? Because most entrepreneurs fail to plan, focus, delegate, and create systems. As a result, they suffer from overwhelm, fatigue, burn out, and lack of sustainable income. Learn the top mistakes women business owners make, solutions to fix them, and the seven success habits that set apart successful businesses. |
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Position Yourself As An Expert to Increase Income
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| It's a fact that experts can command higher fees in their field than generalists. Specialized knowledge or services are more highly valued than general information. |
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How to Make More Money: Stop Procrastinating!
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| Have you noticed how procrastination creeps up on you and builds up over time into all manner of unfinished business? |
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Twelve Creative Ideas for Using Teleseminars to Grow Your Business
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| Teleseminars offer a very versatile and efficient way to deliver your services and build your business. |
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Eight Powerful Questions That Will Change Your Life
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| One of the keys to living a life of passion and purpose is discovering your unique brilliance and living it. The following are some of the most thought provoking questions I ask my clients to consider. |
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Have You Narrowed Your Niche?
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| Narrowing your niche means positioning yourself more closely to the people or companies who could most benefit from your services. Choosing your niche market has many benefits... |
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Trusting Your Intuition: You Already Know What to Do
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| We are all born with intuitive abilities, which can be improved with attention and practice. Here are some steps you can take to make friends with your intuition, learn its language, and deepen your relationship with your wise inner self. |
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Who Is Your Business Mentor?
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| You might be just one fundamental element away from building the business and income you dream about. Web 2.0 has changed the playing field for marketing online and many old tactics that used to work well are no longer working effectively. |
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Shifting From Ideas Into Action
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| There are seven things you need to do to shift from ideas into action. These are my tips on how to nurture your creative ideas into reality.
Can you relate to this? |
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How to Break Out of the Trading Time for Money Income Ceiling
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| If you are a service provider charging by the hour for your services, you may be trapped in a cycle of under-earning. Charging an hourly or even monthly rate for your time puts a ceiling on the amount of income you can earn. |
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The Formula for Making More Money and Having More Freedom in Your Business
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| Trading hours for dollars in your professional service business will never bring you wealth or freedom. |
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Top Seven Business Tips for Women Entrepreneurs
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| Over the past thirteen years, I have worked with hundreds of women entrepreneurs as their business coach. I've noticed that many women small business owners experience the same challenges in growing and running their businesses, such as feeling overwhelmed and isolated, having difficulty keeping focused, not enrolling enough support, and not planning for growth. |
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The Power of Focus to Increase Productivity
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| Of all the issues that can sabotage your success, lack of focus is near the top of the list. In order to be really successful, you may have to have to whittle down and sharpen your focus so you can give more effort to fewer things. Here are some tips to help you focus on fewer things to be more productive. |
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Seven Key Marketing Strategies for Women Entrepreneurs
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| Here are seven key marketing strategies that work best for women entrepreneurs to market yourself and your services. Take action on any one of these items, and watch your business start to grow. |
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Five Basic Internet Marketing Strategies to Promote Your Professional Services
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| If you're not using the internet to market your professional services, you're missing out on expanded opportunities. Using the internet to promote your business will help you make the most out of your marketing efforts. Here are several very basic online marketing strategies to establish a presence online that will expand your reach to the global marketplace and grow your business substantially. |
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No Cost Marketing Strategies to Increase Sales
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| In these times of tight budgets, many of my clients are looking for low cost and no cost marketing strategies to promote their services and make more money. We still need to get the word out about our business and continue to be visible, and there are many ways to do this even on a limited budget. Here are four no cost ideas to promote your services and increase your income: |
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3 Tips to Generate Business on LinkedIn
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| While Facebook and Twitter have been regarded as great marketing tools for the B2C market, business owners and corporate executives have cited LinkedIn as valuable to their B2B marketing efforts.
Here are 3 great tips on using LinkedIn as a marketing tool for your business. |
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Top 7 reasons to hire a small business marketing consultant
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| When should your small business hire a small business marketing consultant? Here are the Top 10 conditions for hiring this all important member of your small business team. |
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How to Accelerate Small Business Marketing Momentum
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| What's keeping you from reaching new success with your small business? If you're like many small business owners the problem is that your marketing efforts have leveled off and your list of prospects isn't growing as fast as it used to grow. |
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The Questions Behind the Questions
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| With all the difficult things we tackle while attempting to master our marketing skills, being asked, "What is it that you do?" should be one of the easier questions to answer. Correct? If only that were true! How we answer that question can make or break our future with a potential client/customer. Learn how to hold their attention in this article. |
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Beating the Competition
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| There are a lot of worries and stresses when starting your own business, or marketing your product and abilities. At some point, the "competition" might cross your mind and cause you some worry. I have unfortunately noticed a lot of people out there with a "beat the competition" mindset. But hear me when I say, there is no need to beat out your competition. Learn here a much healthier approach to having a better mindset towards your competitors. |
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Finding Your Niche
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| One of the biggest obstacles facing Independent Professionals today is the quest for their niche. They stress over it, obsess about it, and pursue it until it is a huge frustration. My response to this? Your niche is not something that you figure out. It is something that you discover over time. Learn here, how to let your niche find you. |
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Fire, Ready, Aim Marketing
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| Are you guilty of this next small (but not so minor!) mistake? Reading article after article, soaking in all the tips, ideas and great marketing material, and then not implementing what you've learned. You and I both can learn a lot from George Huang, who retired from being a very successful plastic surgeon to become a professional coach. Here, he shares with us the "marketing rules" he broke to get his results |
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Risking by Not Risking
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| When marketing your business, there are always mistakes to be made. And while some mistakes can be avoided by learning proper marketing techniques, there is one mistake that many of you will make. Are you aware that by not taking a risk...by not putting yourself out there...that you are taking the biggest risk of all? Learn what I mean, here. |
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The Power of a Thank You
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| With today's technological advances, there is so much that is done for us. Our computers save important documents, our iPads remind us of important dates and birthdays, our phones keep track of our daily schedules, the Internet allows us to send emails. But perhaps it's time to do away with the auto-responders, and to instead take thirty seconds out of your day to write a personal reply to someone who has contacted you. |
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Journey of a Fearless Marketer
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| Fearless Marketing. What do you think when you read that? Do you think it's an obtainable reality that you only need strive for? Or do you think it's a pipe dream, some fantasy concept in a fantasy world? I'm here to tell you that fearless marketing is absolutely a reality, and if you will take the time to learn these simple steps, it will become your reality. |
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Trust is a Story
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| Trust in your relationship with your clients and prospective clients is important. But how you earn their trust might surprise you. It is not in the way you handle your business over time, though that is definitely important. Trust is earned almost from the start. It's in the words you speak, the way you deliver the story behind your business, the reason for your product. It's the visuals on your website, the way you present yourself. |
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A Seven-Step Model for Marketing Professional Services
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| Marketing is a process. It's not a random series of activities, but an organized step-by-step process. This article gives you the seven main steps you need to go through to get a new client. |
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