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Cost Effective Advertising Ideas For The Home Business Owner
If you are running your own home business, no doubt you know how important advertising is to your business. However, often the costs of advertising can get out of hand. Of course there are some ways that you can advertise today without breaking your fragile budget at this point in time.

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Always Have a Winning Hand!
Think about a deck of cards when it comes to networking. Using the analogy of a full deck it is easy to recognize that there are plenty of ways to win. Effective networking is much easier when you play by a recognized set of rules. One of the most important rules of any game is that you have to use a little strategy. You don’t just show up, and expect to win. You need to think about the kind of cards you have to play, and what you really want to accomplish at the event. As a networking expert, I know the value of playing my cards in sequence. I also know that sometimes I have to play off, in order to stay in the game. Winning often isn’t about the cards I hold in my hand, rather how they fit with the cards others hold.
Credit Cards Merchant Accounts and Your Bottomline
The decision to accept credit cards is a wise one for any retailer. I agree with financial guru Dave Ramsey's teachings regarding the use and abuse of credit cards. Many people dig deep holes with credit cards that are hard to climb out of. But, from a practical business point of view, any retail business that does not accept credit cards is leaving money on the table.
The History of Business Cards: Four Centuries of Introductions
Today business cards are so ubiquitous that in some countries they are traded with no formality or consequence, serving as nothing more than an internationally recognized way to exchange contact information or a handy bit of paper on which to jot a note. In other nations, however, particularly in Asia, the cards are regarded as an extension of the individual to be treated with honor and respect. The exchange of cards is attended with great ritual and a breech of protocol can give serious offense. How did a simple card, 3.370 x 2.125 inches come to play such a central role in the business cultural of the world? Depending on the sources consulted, the cards may actually have originated in China in the 15th century.
Credit Card Processing 101
Accepting credit cards offers an array of advantages to companies: Reduced administrative cost, improved cash flow, quicker access to funds, the image of a modern, innovative company, etc. Consumers also like using credit cards as a form of payment because it is a simpler and safer method, no hassles with cash or delayed payments as with billing. Accepting credit cards can be a big decision for some businesses. For others, accepting credit cards can be their most widely used form of payment, including cash! The following guide will assist you with moving your business into the world of electronic payments. Accepting credit cards should be an easy decision once all the facts have been clearly defined.
Custom Gift Card Programs for Businesses
Nowadays, some merchant service providers are able to provide your business with the ability to create and sell custom gift cards. These custom gift cards are designed by the business owner and often depict your business logo or some other graphical representation of your business. The cards are used by consumers to make purchases at your establishment and consumers appreciate the flexibility they provide as they do not need to carry cash or credit cards to shop at your business. Custom gift cards are a relatively easy and affordable way to expand your brand awareness and customer loyalty.

Business Card Marketing
Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet...are you still working on that same box of business cards that you printed 3 years ago! Business cards can be a great inexpensive marketing tool for a small business. They say exactly what you do and give people all the contact information they need to get a hold of you. Yet oddly enough we tend to use them only for networking, and even then, we aren't really sure if people are holding on to them.

SquareUp Allows Anyone with an iPhone to Accept Credit Cards
Accepting credit cards is a great way to ensure that your business has ample opportunity to make decent revenue on a consistent basis, but sometimes being approved to be able to accept credit cards is a whole other story; enter SqaureUp. SquareUp was born out of the need of one of its founders to be able to accept credit cards as there was no other way for his small business to do so. Now anyone with an iPad can accept credit cards and the application is coming soon to the iPhone, iPod Touch, Android, and even laptops.
Things to Know About a Small Business Credit Card
Credit cards for small businesses sound like a great thing. But there are some drawbacks. Here are some of the pros and cons of small business credit cards.
Business Networking - Old vs New Paradigm
The old paradigm of networking is to show up at a community mixer or professional meeting with your business cards, shake some hands, aggressively pass out your business cards to everyone in sight, collect business cards along the way, and pontificate about your wonderful products or services. The goal of the old paradigm was to get in front of as many people as possible because, eventually, someone would realize that they need your product or service.
Personal Branding: Make Your Business Card Stand Out
Most businesspeople are inundated with business cards. The challenge becomes, from a personal branding standpoint, how do you make your cards stand out from the rest?
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