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Talking About Your Product Roadmap
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| There are two opposite approaches in the world that most software companies take when talking about future products. 1. Say nothing until the day of the release and 2. Talk regularly about your roadmap. There used to be a third – “announcing a product but then not shipping it for a while” (anyone remember vaporware?) – but that’s faded into the background for the most part at this point (and is distinctly different than #2.) |
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