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Communicating with Authenticity
This article, first published in Atlantic Business Magazine, looks at the challenges of being authentic in how we speak.
Driving With The Handbrake On! The Texas Smoothie.
Entrepreneurs get trapped - one of those traps is what Michael Gerber calls "Doin' it, doin' it, doin' it!" where the tyranny of the urgent prevents us from doing the big-picture things that made us entreprpeneurs in the first place. Jerry from Texas found a unique and idiosyncratic path out of that trap.
5 Unique Names In Home Based Business That You Won't Soon Forget
If you're looking for a business opportunity that really stands out among the crowd, consider one of these uniquely named franchises whose quality and potential go alot farther than simply a clever name.

Other smoothie Related Articles

How to use customer incentives to dramatically increase customer loyalty
Maintaining customer loyalty through customer incentives is a very common practice of many businesses today. When customers make purchases they can pick whether they get air miles, cash or other customer incentives. Some companies give customer incentives based on the number of purchases they make, for example get one free smoothie after you have purchased six.
How to build customer loyalty
Maintaining customer loyalty through customer incentives is a very common practice of many businesses today. When customers make purchases they can pick whether they get air miles, cash or other customer incentives. Some companies give customer incentives based on the number of purchases they make, for example get one free smoothie after you have purchased six.
Get In The Mix With A Smoothie Franchise Opportunity
Go to just about any mall in America these days and you'll undoubtedly come across a smoothie place. Some focus on vitamin boosts and supplements, while other focus purely on great taste combined with fresh fruits and veggies, and all of them are a good sign when it's readily available, Americans will choose a healthy alternative to sugary sodas. If you're ready to jump on the smoothie bandwagon, take a look at some of the best smoothie franchises available.
A Day In The Life Of A Mixstirs Franchisee
Smoothie businesses are growing increasingly popular these days as many Americans are seeking out health and tasty alternatives to soda and milkshakes. Mixstirs is one of the most exciting and unique new smoothie franchises available, and here's an in-depth look at Mixstirs and what it's like to be a franchisee with them.
A Cool Time Management Lesson From A Fruit Smoothie!
Life events often are opportunities to learn something from if we're aware. But ... who could have guessed that a crazy thing like making a fruit smoothie could turn into a time management lesson.

California Fresh Food Franchise to expand into Middle East
Santa Maria-based California Fresh sandwich and smoothie shop soon plans to open up to 10 stores in the Middle East Gulf Coast region, the company’s owner said this month. Chad Jordan, 34, who studied business at Westmont College, started California Fresh six years ago
Getting your story straight - not so Innocent!
Innocent was launched in 1999, and ten years on, has over two thirds of the UK smoothie market, selling two million smoothies a week. Their smoothies are delicious and 100 percent natural, but that doesn’t explain their success. The three founders came from advertising and marketing backgrounds, not food. They didn’t know more than anyone else about ingredients or health. But they understood messaging. As Maurice Pinto, their first angel investor, said: “They wanted to start a company with the idea of creating a brand. Smoothies were simply the vehicle.”
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